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Client Spotlight – Nifty 50s Gift Shop & Cool Classics for You

Nifty 50s Gift Shop

This month on the WESST blog we are featuring WESST clients Melissa and Orlando Cobos, Owners of Nifty 50’s Gift Shop & Cool Classics for You.

Nifty 50’s is truly a return to the time we all love to remember.

Nifty 50’s Gift Shop & Cool Classics For You
126 S. Main
Roswell, NM 88203

Where did the “big idea” for your business come from? What made you decide to move forward with it?

The idea for our new business came from the building itself. It was from the 50’s, the interior roof is slanted, the floors were partially made of concrete & pebbles, and exterior walls were rounded. My husband restores cars mostly from that era, so it seemed the building would be a perfect fit for both of us.  There was enough space for both of our interests – 50’s style clothing and car restoration.

What’s the most satisfying part of being an entrepreneur?

The most satisfying part of being an entrepreneur is building a business up from just a thought, incorporating your personality, watching it come to fruition and then having customers, and tourists think it is just such a cool place.

What do you do when you’re not working?

When we aren’t working we are thinking about work, or what we could do better and what direction to go next.

We enjoy having the ability to close up shop when necessary to watch the kids at their sporting events and/or special times, like birthday parties, etc. We also enjoy bike riding and walking. Attending an occasional dance is also really relaxing for us. Swing dancing, now that is fun!

Would you do anything differently, if you could start your business over again? If so, what?

I probably would say to check the local market for what is needed, what are the up and coming opportunities for a local business. Most of our customer base is out of town customers and tourists so having an upper hand on what would have drawn locals would definitely help.

What advice do you have for other people who want to start their own business?

The advice I would give would be to make sure they have a nest egg for unexpected costs.  Expect the unexpected. Entrepreneurs should have at least a year’s worth of advertising funds set aside and be aware of all the many free advertising tools available for business use.  Also be ready to sleep, eat and drink their business, especially the first year. We are the Chief Financial Officers, business owners, managers, janitors, marketers, etc.  We do it all.  A lot of hands on work by the owner is key.

Veronica Arias

Veronica Arias

Veronica immigrated to the United States at a very young age from Mexico. She was raised in Roswell and married her high school sweetheart. They remain in the area and now have three grown children. She has a great love for her community and a vested interest in its development. She has been an entrepreneur most of her adult life and her vision is to empower others to higher levels of success. Her background includes banking, medical, and education. Veronica is bilingual and a published author. In her spare time, she loves to spend time with her family, read, write and serve on mission trip teams.