Small businesses are remarkable in their diversity. The products small businesses sell, the way those products marketed, the business models, the owners themselves – there’s exceptional variety. However, there are some things all small businesses have in common – some “universal truths…”
Oftentimes, growing a business is like starting a new business, especially when adding a second location. Businesses grow from one level to the next, step by step, inch by inch, always discovering what works and what does not. If all businesses were identical and every business owner was the same, growing a business would be a cinch – in every case. However…
Everyone’s lives are made up of assumptions from the time they rise each morning until they go to bed each night. Every day, people make hundreds if not thousands of assumptions without realizing it. When assumptions are not fulfilled, reactions are anger, frustration, or an assumption (once again) that something just went wrong (but actually, maybe something went right).
A recent study called “Graduating to a Pay Gap”, conducted by The American Association of University Women, showed that when men and women attend the same type of college, choose the same major and accept the same kind of job, on average, the woman will earn 82 cents to every dollar earned by a man.
As an observer by nature, I am always amazed at how individuals operate within a variety of settings and circumstances. One of the most fascinating topics to me has been motivation. I have seen people, who were driven by success or responsibility, push themselves and their families to the point of exhaustion, and wondered if they felt the results were worth it.
Most people go into business because they are passionate about something, like fixing cars, creating jewelry, or building houses. Unfortunately, somewhere between startup and the end of the first quarter, the owner falls into a management slump.
Creating fresh, high quality content has always been important to building your presence online. But in the past year, Google has launched a series of algorithm updates that have made having fresh, high value content more important than ever for getting found online.
According to statistics published by the Small Business Administration (SBA), approximately half of small business start-ups fail after five years. Google is on a mission to improve those statistics.
The impact of WESST’s programs on the lives of female clients who ‘ve achieved self sufficiency can best be shown through the stories from the women themselves. This summer, one such woman shared her story at a United Way of Central New Mexico’s Women in Philanthropy ceremony.
Workforce expectations have changed with the introduction of Generations X and Y. As the Boomers retire, and more of the younger generations come onboard, it’s important for businesses to understand those people and what motivates them.