Roswell Region Client ProfileHaley’s Powerhouse Academy of Dance
Haley’s Powerhouse Academy of Dance (HPAD) is a dance studio offering classes in tap, jazz, hip hop, ballet, lyrical, acrobatics, contemporary, POM, cheer, tumbling and musical theater. The studio has a competition dance team that has placed in the top 10 in group, trios, duets and solos at both state and national competitions. The company is a partnership that is owned by Haley Hensley, her husband Austin Hensley, and Rena Reynolds, a Veteran, as their financial manager.
While still in high school, Haley started teaching dance classes at the Yucca Recreation Center in Roswell. At that time, she dreamed of dancing on Broadway. She planned to graduate from high school, attend college locally, and then attend a dance school in Dallas to pursue that dream.
After her graduation from high school in 2014, Haley started a dance studio on the ground floor of an office building to make extra money. Her studio quickly outgrew the space, and then after moving, quickly outgrew a second larger space. Around the same time, she entered a dance competition in Dallas with five of her students. They won the best overall high score in the Encore Competition. That was when she had an “ah-ha” moment. She decided she wasn’t really supposed to be a dancer on Broadway. Her passion was choreography and teaching others. That’s when she decided to transform her hobbyist business into a venture that contributes to her family income. The business has grown more than she ever imagined.
With no formal business training, Haley learned about business management and ownership as she went. She was doing it all: teaching, scheduling classes, securing extra instructors, and collecting payments. In the beginning, she was a one-woman shop!
After someone stole her wallet from the front office of her studio, Haley decided that she needed help. That is when one of the parents offered to volunteer to take class payments. This volunteer, Rena Reynolds, became an active and working partner in the business. Rena took over management of the financials and together they considered pursuing a loan to help grow the business.
The partners met with a bank in town looking for the loan. That banker then referred them to WESST. Haley and Rena brought in their financial statements, their business plan, and their aspirations to own their own building. Both the WESST staff in Roswell and the Loan Department in Albuquerque worked with Haley’s Powerhouse to complete all the reports and financial statements for their loan request. After their loan was approved, WESST provided support as the business navigated the purchase of a building. Through this process, the owners report having a better understanding of their business financials and learning how to better keep their records.
Now that they have moved into their own 10,000 sf building, Haley and Rena have the room to grow and expand classes as needed. Their location is convenient for everyone – owners, teachers and students. The reputation for winning competitions has brought a tremendous amount of pride to the Roswell community. That little 5-girl dance team has grown to a team of 28!
HPAD is good for Roswell. Any time the children in a community are taught a skill that can influence them positively, it is a winning combination for the child, their parents, their teachers, and in the end, their community. That is possible because Haley, a young entrepreneur, is growing a business, employing community members, and getting a little help along the way.