WESST Client Profiles

Christina Starr founded Boujee on a Budget Bridal to offer high quality, affordable options for budget-conscious brides.  Based in Albuquerque, they also have an online store and ship to all 50 states.  Seeking to expand into a larger location in January 2024, she approached WESST for loan assistance. Initial consultations highlighted that Christina needed to focus on bookkeeping before she could access a loan. WESST helped her address her financial statements and connected her with a CPA so Christina could establish a solid foundation for her business.

WESST provided hands-on guidance through major decisions and continuous support well beyond the initial loan inquiry, including ongoing business reviews, strategy sessions, and financing consultations. Early advice from WESST advisors on profitability shifted her focus to ensuring sustainable cash flow, moving beyond treating the business like an “expensive hobby.” With this stronger financial footing, Christina and WESST are now actively exploring a line of credit to fuel Boujee on a Budget Bridal’s next growth phase.

Through her partnership with WESST, Christina gained significant confidence in understanding her financials and truly owning her venture, highlighting WESST’s consistent support in navigating entrepreneurial challenges and achieving her business goals.