WESST Client Profiles
El Coco Pirata LLC
Jorge and Carmen Cruz Garza are the proud owners of El Coco Pirata LLC, a unique culinary gem in the heart of Roswell. The now-franchise owners’ journey began several years ago, when they were inspired by their love of food and desire to bring something new to their community. The Cruz Garza family encountered hurdles along the way, from complex licensing requirements and financial restraints to leasing an adequate building.
Dedicated and determined, they kept going and reached out to the WESST Roswell Women’s Business Center. Jorge and Carmen were able to establish a solid business plan, locate, and secure their brick-and-mortar location with the support of WESST. In March 2024, they opened their restaurant less than four months after they first visited the building, with WESST Roswell on hand to help with opening day.
El Coco Pirata sources its products and services from local stores and helped cultivate strong communal relationships. Jorge and Carmen are proud to contribute to the financial stability of their staff and local economy. Their story is the beginning of their dream, not the end.
Client Details
Name
Jorge and Carmen Cruz Garza
Company
El Coco Pirata LLC
"WESST came into our lives at the perfect moment, and we firmly believe opening our restaurant wouldn't have happened without their support."
Jorge and Carmen Cruz Garza
Roswell, NM