How Google for Entrepreneurs is Helping Startups Succeed

By Nina Anthony | October 12, 2012

According to statistics published by the Small Business Administration (SBA), approximately half of small business start-ups fail after five years. Google is on a mission to improve those statistics.

After all, the spririt of entrepreneurship is what gave birth to Google itself when Larry Page and Sergey Brin started the company out of a garage in Menlo Park, California in 1998. Google hopes to preserve the strong entrepreneurial drive within the startup culture that helped make the company what it is today. About a year ago, Google formed a special team to focus on building and scaling the company’s efforts make it easier for startups to connect with online resources to help startups launch and scale their businesses.

Late last month, in conjunction with its 14th birthday, Google announced the launch of Google for Entrepreneurs, which is basically the umbrella for several dozen programs, partnerships and products around the world that support emerging entrepreneurs.

In the official Google blog post announcing this venture, Google shared their conviction that “startups and entrepreneurs have the power to build technologies and creative solutions that transform the world and move us forward.” Their goals for the program are threefold:

  1. To partner with strong organizations that serve entrepreneurs in local communities
  2. To develop Google-led programs that bring their teams and tools directly to entrepreneurs
  3. To place relevant Google tools in the hands of startups as they are getting off the ground and ready to scale

Currently, Google for Entrepreneurs includes partnerships with a number of accelerator and incubator programs around the world including iHub in Kenya, Le Camping in France, Campus in London, and Women 2.0 in California. The idea is to help bring events that connect emerging entrepreneurs with mentors and provide much-needed networking opportunities to more cities around the world. Google kicked off this new venture on September 24, 2012, at a Startup Weekend event hosted at the Google Ventures Startup Lab in Mountain View, California.

What’s in it for Google and what’s in it for you?

Google for Entrepreneurs is simply smart business for Google. By helping budding business owners in the early stagges of their development — when they need the most support — Google is creating a long-term relationship with start-ups that will grow along with the business. Their hope is to become the go-to provider for the tools, applications and other Google products and resources that these fledgling companies continue to rely upon as they mature.

If you’re a small business owner searching for affordable tools, networking events, technical support or even prospective funding, then participation in the dozens of different programs could be just the shot in the arm you need to help your business stay healthy and strong. Since the focus of Google for Entrepreneurs is on community building, the company will be expanding their partnerships and programs and rolling out new events in local communities across the country and exploring ways to help connect these different communities both online and offline.

Google’s Head of Global Entrepreneurship Outreach, Mary Grove, is leading the Google for Entrepreneurs initiative. She explains the program in more detail in the video interview below.

If you’d like to stay connected with upcoming networking events or find resources to help you grow, visit the official Google for Entrepreneurs website or follow Google for Entrpreneur’s Google+ page and read about all kinds of interesting events and programs going on across the world in support of the start-up entrepreneur.

About the Author

Nina Anthony

Posted in