WESST Santa Fe TrainingChoosing the Most Targeted Markets
Often, when asked, people will say that “everyone” is their potential customer (target market). That’s rarely so.
The more you understand your existing customers, the more accurately you can predict where you can find more of them. We’ll identify basic demographics, lifestyle demographics, and the randomness of other things that impact who they are and what they are likely to want/need in their current lives.