The place to start and grow your business

WESST Farmington TrainingCustomer Discovery for Creative Entrepreneurs

Know Your Customer

Do you make handmade items and not sure who to sell your work to or do you sell your handmade goods to the same repeat customers?  Are you looking to sell to a new customer base?  It’s hard work to find new customers and get them to notice your handmade work. Customer discovery (CD) is a method to determine if there are actual customers for a product/service and what they would want before actually developing the product/service.  In this course you will learn:

  • Why customer discovery is the #1 priority of any crafting or artisan entrepreneur wishing to start (or grow) a business.
  • Learn the four steps of customer discovery
  • Write a customer discovery plan.