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WESST Farmington TrainingFREE SMALL BUSINESS WORKSHOP: The Customer Discovery Process and Why It’s Important

Customer Discovery large

Join WESST and the San Juan College Enterprise Center as we present a workshop specifically developed for entrepreneurs and small business owners.

In this workshop you’ll learn:

  • What is a market?
  • What is Customer Discovery and why should I do it?
  • Lean Startup methodology and the idea behind it
  • Some common fallacies in Customer Discovery
  • Top-down vs. Bottom-up market sizing and analysis
  • How to interview customers
  • The four steps to Customer Discovery