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WESST Rio Rancho TrainingFREE Small Business Workshop: The Customer Discovery Process and Why It’s Important

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Join WESST and Loma Colorado Library as we present the latest in our Small Business Series.  In this workshop on Customer Discovery you’ll learn:

  • What is a market?
  • What is Customer Discovery and why should I do it?
  • Lean Startup methodology and the idea behind it
  • Some common fallacies in Customer Discovery 
  • Top-down vs. bottom-up market sizing and analysis
  • How to interview customers
  • The four steps to Customer Discovery