WESST Roswell TrainingMake Money, Save Money: Access Means Business
Why comply with the Americans with Disabilities Act? In today’s competitive economy, businesses cannot afford to overlook individuals with disabilities as a significant component of the marketplace.
- Companies marketing to people with disabilities can reach as many as four in every 10 customers.
- Customers with disabilities, plus their family and friends, have over a trillion dollars per year in disposable income.
- Baby boomers hold approximately 70% of U.S. discretionary income and are demanding products, services, and environments that meet their age-related physical and mental needs.
The best way for businesses to attract and serve this lucrative customer market is by complying with the ADA and avoiding ADA litigation. Learn about:
- How ADA physical access applies to your particular business.
- What it means to do reasonable modification to policies and practices to be inclusive.
- Providing effective communication with customers with hearing or vision disabilities.
- Federal tax incentives to help cover any costs of becoming accessible.