WESST Farmington TrainingMarketing Branding 7P’s, 5W’s & an H for Craft Makers and Creative Entrepreneurs
As a craft maker or creative entrepreneur have you developed your marketing strategy? If no, then this is the class for you. In this session you will be shown the “Seven P Formula” that you should use to continually evaluate and reevaluate your business activities. These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you’re on track and achieving the maximum results possible for you in today’s marketplace. Along with the use of 5W’s Who, What, Where, When, and why, each of these tools are found in a marketing and branding processes and these tools work together to help you create strategies and plans to ensure your business is successful.
THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY.