WESST Albuquerque TrainingMarketing Essentials
Session One – Intro to Marketing (8/14/18): Intro to Marketing provides an overview of marketing concepts, strategy and activities for small businesses, including customer persona development.
Session Two – Building a Brand (8/21/18): Building a Brand provides an introduction to marketing plans, advertising promotional mixes, and lays a foundation and method for building your brand, with a special focus on crafting an effective mission statement.
Session Three – Marketing in Action (8/28/18): Marketing in Action focuses on developing an “elevator speech” for your business and implementing both web marketing and social media marketing strategies.
Mark Gilboard, WESST Consultant and Trainer