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WESST Albuquerque TrainingPR Essentials for Small Businesses and “Solopreneurs”

Social Media Marketing

Small businesses need more than ever to find ways to tell their story. Please join WESST and seasoned PR and Communications expert Alexis Tappan of 2540 Group – a member of the WESST Advisor Network – for an informal and informative Virtual Lunch & Learn on PR Essentials for Small Businesses and “Solopreneurs”.

In this quick, 1-hour practical session, small businesses will understand how to tell their story and learn techniques for engaging the local, regional and even national media to increase their exposure and maximize their placed media and marketing potential. Learn the first 3 things you should do to get your business on the right PR track.

Session topics will include:

  • Newsworthiness – how to craft a story they’ll care about.

  • Developing media relationships that work for everyone.
  • Not burying your lede and other tips and tricks for sending a news release that will get used.
  • And more!

Join us as you improve your ability to tell your business’ story and put your “best foot forward” when presenting your business to obtain good press.

THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY.  Video conferencing instructions will be sent to you after you have registered for the class.