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WESST Albuquerque TrainingPrinciples of Social Media Marketing

Social Media Marketing

In light of the COVID-19 pandemic, small businesses need more than ever to find ways to connect with their customer base outside of traditional, time-honored channels. If your business has typically functioned with a normal mix of in-person connection, event marketing, on-site sales promotions, etc. then social media marketing has probably just been the icing on the cake in your overall marketing landscape.

Recent events have necessitated more than ever a fresh, new look at the world of social media marketing.

Join us for a 2-hour class where we will discuss how social media marketing can be a key method of expanding your brand’s voice while offering a chance to engage deeper with customers than you ever have before. Transform your marketing outreach to account for customer acquisition as it takes place mainly in the digital realm while maintaining your small business’ authentic voice.

Workshop topics will include:

  • The essential channels and which are the right ones for your target market
  • Social Media Calendaring
  • Blogging
  • Special Attention to Facebook & Instagram
  • And more!

Join us as you consider how responding to the new world of conducting business in the era of social distancing can be enhanced through social media marketing.

THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY.  Video conferencing instructions will be sent to you after you have registered for the class.