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WESST Santa Fe TrainingSocial Media Five Part Series with Charlie Jacka

WESST social media

If you’re just posting at random times on random social media platforms, STOP! No more guessing what to post or where to post it. This five-part series presented by Charlie Jacka is designed to answer your questions and provide action plans to conquer social media once and for all.

Creating and maintaining an online presence is a process. You need to continuously work the process to keep your products and conversations fresh and meaningful for your followers.  If you stick with it, this clear and concise five part workshop series will help you achieve your online goals.

February 12, 2021
Social Media Overview 101
Do you have a solid foundation on which to build your business or are you just winging it, hoping to attract people who want to learn from you? Even if you feel like you have a good foundation, join us for tips on how to re-examine your business and strengthen that foundation. Your social media will thrive once you have a solid foundation and blueprint for growth.  

February 26, 2021
Instagram Basics for Business
Do you hear crickets when you post on social media? There’s nothing worse than not getting any reactions to your social media posts, especially if you’re building our business online. We’ve all been there, trust me. The key is to analyze why you’re hearing crickets instead of engaging in conversation. In this class you will learn how to fix the problem w/these tips:
• Set up a business account that will build trust
• Inspire a following though the ‘value proposition’ of your business
• Create an Instagram strategy for a non ‘visual’ business product or service
• Discover tools of the trade that will save you hours

March 12, 2021
Beyond the Basics on Instagram
Instagram reaches out to an extremely wide audience and allows for in depth searches on the web. With daily updates and added features like geotagging and hash tagging, followers can find specific products and information much faster and easier. In this class you will learn how to:
• Develop a follower strategy to grow your account
• Leverage Instagram Stories to foster connections
• Make Good Use of Instagram Live to share your story

April 9, 2021
Email Marketing Masterclass

With more than 205 billion emails being sent and received every day if your business isn’t taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience. Creating a successful email marketing campaign isn’t difficult, but it does require you to do more than just send out an occasional newsletter. In this class you will learn:
• Clear understanding of the critical components of email marketing
• Discover the different types of email marketing campaigns that you can send
• Develop a lead magnet that will attract your ideal audience
• Composition of a quality email and the best practices that you should follow
• Establish an e-mail marketing schedule that you can keep

April 23, 2021 
Facebook Pages for Business

This class is designed to help you clean up, optimize, and re-energize your Facebook pages and newsfeed to present a branded presence that potential clients will notice and enjoy. No matter how comfortable you are with Facebook, this class will help you clarify your message, attract more followers, and improve your brand.

Here’s what we’ll cover in this course:
· Identifying your unique Facebook assets and breathing new life into them
· Re-engaging your core audience and getting them excited about you and your brand again
· Updating and rebranding to attract more of the right followers