The place to start and grow your business

WESST Rio Rancho TrainingWESST Virtual Small Business Series: The Customer Discovery Process and Why It’s Important

Customer Discovery Large

Join WESST and Loma Colorado Main Library as we present a virtual workshop specifically developed for entrepreneurs and small business owners.

In this workshop you’ll learn:

  • What is a market?
  • What is Customer Discovery and why should I do it?
  • Lean Startup methodology and the idea behind it
  • Some common fallacies in Customer Discovery
  • Top-down vs. Bottom-up market sizing and analysis
  • How to interview customers, and where to find them during the current COVID-19 epidemic
  • The four steps to Customer Discovery

DUE TO COVID-19, THIS CLASS IS BEING OFFERED ONLINE.  AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY.  Video conferencing instructions will be sent to you after you have registered for the class.