WESST Rio Rancho TrainingWESST Virtual Small Business Series: Smart Pricing for Small Business

Pricing strategically is always a critical success factor for any small business, especially in the current competitive COVID-19 business environment. In this virtual workshop you’ll learn:
- The components of a price
- The shortcomings of “rule-of-thumb” pricing strategies
- Developing a rational basis for setting prices
- Leveraging the floor price through value adding
- Fine-tuning pricing with discounts and special offers
- Things to be aware of when raising or lowering prices
- Review prices to maintain competitiveness
DUE TO COVID-19, THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class.