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WESST Rio Rancho TrainingWESST Small Business Workshop: The Customer Discovery Process and Why It’s Important

Customer Discovery large

Join WESST and Loma Colorado Library as we present the latest in our WESST Small Business Series. In this Customer Discovery workshop you’ll learn:

  • What is a market?
  • What is Customer Discovery and why should I do it?
  • Lean Startup methodology and the idea behind it
  • Some common fallacies in Customer Discovery 
  • Top-down vs. bottom-up market sizing and analysis
  • How to interview customers
  • The four steps to Customer Discovery