The place to start and grow your business

Advanced Etsy Entrepreneurship for Active Sellers – Silver City

This advanced-level workshop is designed for sellers that want to take their Etsy shop from good to great. Taught by professional Etsy seller Kim Muller, this class will provide you with the information you need to maximize your shop’s performance, including expert advice on:

Winning this Holiday Season on Etsy
Prep your Etsy shop to win for the upcoming holidays.

Class one – Getting your Etsy shop ready using new tools from Etsy, setting goals for the holiday season and tips and tricks for preparing your shop and yourself for the holiday buying season. We’ll figure out the conversion rate of your shop and how to convert lookers into buyers.

Class two – Draw traffic to your shop using email and your email list. We’ll discuss how to start and grow an email list. We’ll open a Mail Chimp account (a free email marketing platform) in class and discuss how to use it.

Class three – Draw traffic to your shop using social media. We’ll discuss how to use Facebook, Instagram and Pinterest to draw traffic to your Etsy shop. We’ll discuss the pros and cons of each platform and decide which one is best for you to use based on your product and target customer.

Class four – Using good Etsy SEO is essential for your shop being seen in an Etsy search. We’ll discuss how to come up with great tags and how to write your listing to be found high in customer searches.

This workshop is intended for sellers with an active Etsy store making regular sales, and requires an advanced knowledge of the Etsy platform.

Current schedule is as follows:  
September 10, 2019 – 9:00am – 12:00pm
September 12, 2019 – 9:00am – 12:00pm
September 17, 2019 – 9:00am – 12:00pm
September 18, 2019 – 9:00am – 12:00pm

Watts Hall
500 18th Street
Computer Lab
Silver City, NM 88061

Applications due by Thursday, September 5. Applicants will receive notification of acceptance on Friday, September 6.

Eligibility requirements:

  • Must have an active Etsy shop of good standing (not on vacation)
  • Must have made a listing in the last 30 days
  • Must know how to create a listing without assistance
  • Must know how to take and upload photos without assistance
  • Must have a camera or smart phone capable of taking photos
  • Must commit to entire class time
  • Must be confident in navigating site and finding information in Etsy