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WESST Blog

online media

Proactive Management of Online Information is Crucial»

In a world where someone’s opinion about your business is just a click away, it is increasingly important for entrepreneurs to control what appears about their business online. Developing a good online presence is a challenging task for many small business owners, and it requires a great deal of attention, effort and patience to maintain

small business opening

Small Businesses Play Key Role in Economic Growth»

When thinking about the local economy, success is often attributed to the largest players — frequently, these are the resident industry leaders who provide a variety of services and act as job creators en masse. Equally important, however, are the contributions made by local small businesses.

business plan

Business Plans Provide Guidance and Help with Financing»

Almost anyone who owns a business, or is thinking about starting one, has been told at some point that he or she needs a formal business plan. But what exactly is a formal business plan, and why do you need it for your business?

small business financing

New Small Businesses Have a Variety of Financing Options»

Figuring out how a new venture will be financed is one of the most challenging tasks a new entrepreneur will face. With all of the different options that are available, it can be very complicated for a new small-business owner to figure out the best way to secure funds for a new business. Fortunately, there are many different sources of funding, as well as community resources that can help you with financing your new venture.

Starting a Business

Starting a Business Requires Personal Dedication»

Are you thinking of starting a business? This time of year, you’re not alone — one of the most common New Year’s resolutions is to improve an employment situation. For many, this means looking for more rewarding work in their field, or perhaps pursuing a new career altogether.

facebook social media

To Facebook or Not To Facebook – That is the Question!»

Smart business owners know that investing significant time into something that doesn’t promise a healthy ROI (return on investment) isn’t a good strategy. Over the past few months I’ve been reading a lot of interesting information about whether or not small businesses see an ROI for the time and money they put into social media. “Does it work?” seems to be the million (billion?)-dollar question everyone is trying to answer.

Small Business Saturday

How to Participate in Small Business Saturday 2013»

Small Business Saturday is a special day where communities are encouraged to support small businesses during the busy holiday shopping season. A considerable amount of media attention related to holiday shopping is focused on the “door-buster deals” offered by big-box stores for Black Friday – Small Business Saturday is a way to help focus attention on America’s small businesses, and encourage people to “shop local.”

WESST Consulting

What Happens in a WESST Consulting Appointment?»

One service WESST offers to small business owners is one-on-one consulting. Whether you have the beginnings of an idea for a small business start-up, or have been in business for thirty years, we can help you with information and tools to help you create strategies, solve problems, and move your business forward. Here are answers to some common questions about WESST’s consulting services.

Workplace Behavior

When Employees Go Wild: How to Prevent Outrageous Workplace Behavior»

Several stories have appeared in the news lately about employee behavior that seems to almost defy belief. You’d think people would know better by now, right? Here’s what many small business owners don’t realize.

team

Part 4: What Every Successful Business Owner Should Know About Their Business»

In this last installment of “The Four Things Every Business Owner Must Know About His Business,” I’ve saved the best for last: paying attention to team tasks and rewarding excellence.