At WESST, when consulting with clients on business and marketing planning, we recommend: strategy first, tools second. What that means is that you have to understand what it is you want your business to accomplish before you go out and start engaging in different tactics (such as advertising, setting up social media channels, etc). It’s important for every business to have an overall strategy/plan, from which the marketing plan would flow from which the social media plan would flow.
On March 25, 2013, President Barack Obama signed a proclamation establishing the Rio Grande del Norte National Monument just north of Taos. This past Saturday, a standing-room-only crowd of enthusiastic Taoseños gathered at Taos Mesa Brewing to celebrate alongside some of the political dignitaries who helped make the historic designation possible.
There are numerous associations and organizations based in New Mexico that support women in achieving their personal and professional success — whether through their jobs and careers or small business ownership.
On February 13, 2013 GenQuest, Inc., participated in their 1st annual fitness challenge with Menicucci Insurance Agency. GenQuest and Menicucci competed in 6 different fitness categories: plank, jump roping, calf raises, crunches, wall-sit, and push-ups. Each organization agreed to pay the non-profit of the winner’s choice $100 for each category that they won.
Startup Weekends are intensive weekend-end long events that immerse aspiring entrepreneurs in the process of moving an idea from concpet to market. Teams of developers, graphic designers, marketers, startup enthusiasts and entrepreneurs work together…
Small businesses are remarkable in their diversity. The products small businesses sell, the way those products marketed, the business models, the owners themselves – there’s exceptional variety. However, there are some things all small businesses have in common – some “universal truths…”
Oftentimes, growing a business is like starting a new business, especially when adding a second location. Businesses grow from one level to the next, step by step, inch by inch, always discovering what works and what does not. If all businesses were identical and every business owner was the same, growing a business would be a cinch – in every case. However…
Everyone’s lives are made up of assumptions from the time they rise each morning until they go to bed each night. Every day, people make hundreds if not thousands of assumptions without realizing it. When assumptions are not fulfilled, reactions are anger, frustration, or an assumption (once again) that something just went wrong (but actually, maybe something went right).
Full economic recovery may take some time, but here at WESST we’ve been working hard to do our part, helping create jobs in New Mexico for some of the people who need it the most. WESST has created 1,159 jobs in the last four years alone.
A recent study called “Graduating to a Pay Gap”, conducted by The American Association of University Women, showed that when men and women attend the same type of college, choose the same major and accept the same kind of job, on average, the woman will earn 82 cents to every dollar earned by a man.