When thinking about the local economy, success is often attributed to the largest players — frequently, these are the resident industry leaders who provide a variety of services and act as job creators en masse. Equally important, however, are the contributions made by local small businesses.
Almost anyone who owns a business, or is thinking about starting one, has been told at some point that he or she needs a formal business plan. But what exactly is a formal business plan, and why do you need it for your business?
Figuring out how a new venture will be financed is one of the most challenging tasks a new entrepreneur will face. With all of the different options that are available, it can be very complicated for a new small-business owner to figure out the best way to secure funds for a new business. Fortunately, there are many different sources of funding, as well as community resources that can help you with financing your new venture.
Are you thinking of starting a business? This time of year, you’re not alone — one of the most common New Year’s resolutions is to improve an employment situation. For many, this means looking for more rewarding work in their field, or perhaps pursuing a new career altogether.
Smart business owners know that investing significant time into something that doesn’t promise a healthy ROI (return on investment) isn’t a good strategy. Over the past few months I’ve been reading a lot of interesting information about whether or not small businesses see an ROI for the time and money they put into social media. “Does it work?” seems to be the million (billion?)-dollar question everyone is trying to answer.
Small Business Saturday is a special day where communities are encouraged to support small businesses during the busy holiday shopping season. A considerable amount of media attention related to holiday shopping is focused on the “door-buster deals” offered by big-box stores for Black Friday – Small Business Saturday is a way to help focus attention on America’s small businesses, and encourage people to “shop local.”
One service WESST offers to small business owners is one-on-one consulting. Whether you have the beginnings of an idea for a small business start-up, or have been in business for thirty years, we can help you with information and tools to help you create strategies, solve problems, and move your business forward. Here are answers to some common questions about WESST’s consulting services.
Several stories have appeared in the news lately about employee behavior that seems to almost defy belief. You’d think people would know better by now, right? Here’s what many small business owners don’t realize.
In this last installment of “The Four Things Every Business Owner Must Know About His Business,” I’ve saved the best for last: paying attention to team tasks and rewarding excellence.
Many businesses don’t take careful enough aim with their marketing and advertising. As a consequence, they get the results they do with amazing accuracy. The problem is that the results are often far from ideal. Business owners who carefully define their ideal customer will attract far more of them for lower cost and, arguably, less effort. The trick is simple – know what you’re looking for.