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WESST Blog

NAWBO Goes Global

NAWBO Goes Global with Inaugural Exporting Event»

Last week, the National Association of Women Business Owners (NAWBO) New Mexico chapter presented its first time ever program, Go Global with NAWBO. “With the world getting smaller and with increasing competition from foreign and domestic sources, NAWBO wanted to present options to members and guests on how to grow their businesses with exporting opportunities.

Google+ Pages for Businesses

Google Launches Google+ Pages for Businesses/Brands»

As news of Google’s official launch of Google+ Pages for Business spread rapidly across the Internet on Monday afternoon, digital marketers and brand managers for big companies scrambled to get their G+ pages created for their brands. I, too, rushed to get a page created for WESST by early afternoon. Did I jump on board too soon? Should you bother creating a Google+ page for your small business?

global economy

Can I Sell My Products and Services…Abroad?»

So, your business plan has proved to be a good tool — a roadmap essential to your building a successful business domestically. Maybe you sell regionally or throughout the U.S. and now you are thinking of expanding your business to international markets. Good thought since exporting can even out sales and cash flow. But before spending too much time and money on research, there are a few things to contemplate before you begin your Export Business Plan.

Whac-A-Mole

5 Truths You Need to Know About Social Media for 2012»

Many small business owners approach social media like a Whac-a-Mole player who swings the mallet wildly. Rather than launching an assault on social media like a hit-or-miss game, plan out a strategy. Because without preparation, your social media efforts can quickly fizzle. Before you embark on a social media campaign, consider these five practical truths about social media that will help you develop a winning strategy.

a picture is worth 1000 words

How to Optimize Images to Improve Your Website Visibility and Traffic»

We’ve all heard the phrase, “A picture is worth a 1000 words.” But in the case of a website, this only holds true if you use words to describe your image to search engines. You see, search engines can’t really “see” your images. But they can read what you say about an image through text.

This information can be conveyed several ways, including:

market research

Can I Sell My Products or Services?»

“Can I sell my products or services?” “Who will buy what I sell?” and “How do I know if my products or services have value?” The answer to all of those questions lies in market research.

“Market research” is a term used to describe a broad range of ways to find out information about target customers, competitors and industry. When doing research, it is important to be clear about which aspect of the market is the subject of the research: customers, competition or industry.

niche marketing

What is a Market Niche?»

A niche is a narrow subsection of the market that is not being served or not being well served. Even though it is narrow by nature, it should not be so narrow that there are not enough customers to sustain a business. The most profitable niches are low on competition and high on demand. The next question might be, “Why is it useful to carefully define a market and focus on a niche?”

How to Choose the Best Legal Structure for Your Business

How to Select the Best Business Entity for Your Business»

Prior to starting a business, it is critical for the owner(s) to determine how she/he wants it to be structured (legal entity). Choices include Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, C-Corporation, and S-Corporation. Each entity has a set of characteristics, benefits, and limitations that should be considered thoroughly before selecting it.

fulfillment center

Could Your Business Benefit from Using a Fulfillment Center?»

Retail businesses usually have storage rooms to accommodate an increase in merchandise, but may not be prepared to grow the business by square footage (due to long-term leases, high rent costs, etc.). Home-based businesses or selling online might require additional space as well (especially if the garage and storage units are full), but cannot handle the increasing costs of rent, staff and shipping. So what is the answer for moving the merchandise (which is necessary to increase cash flow) without breaking the pocket book? The answer may lie is a simple notion of outsourcing shipping, packaging, and warehousing via fulfillment centers.

cash flow

How to Manage Your Cash Flow (and Keep Your Business Afloat)»

Money, or the lack of it, seems to be the main issue that constantly confronts small businesses. Whether the business is just starting or has been in business for awhile, they all need operating cash flow. Simply said, businesses need available cash to pay monthly bills, unforeseen expenses and for operations (keeping it afloat). Without cash flow, business owners could easily be out of business within a short time.