Our Mission, Vision and Values

WESST is driven by its belief that expanding entrepreneurship is the most effective way to yield the greatest economic impact. Providing entrepreneurs with the resources, skills, technical assistance, and capital to succeed is central to our philosophy. This philosophy is supported by a vision, a mission, to help us achieve that vision, and a set of core values that provide the focus for our organization and define how we approach everything that we do.


Video production donation by our partners at Comcast

Our Mission

WESST's mission is to be a home to New Mexicans starting or growing a small business.   We provide a support system of consulting, training, incubation and lending to help women, people of color and low-wealth individuals successfully strengthen and grow their businesses through sustainable sales, financial knowledge, and job creation.

Our Vision

We believe passionately in the power of sustainable entrepreneurship to change the lives of individuals, families, and communities.  Access and opportunity to do so is a basic human right.

Our Core Values


We value above all our ability to serve our clients by constantly adapting program services so that client needs are effectively met in a constantly changing marketplace.


We are committed to the highest standards of ethics, honesty, and mutual respect in our internal and external relationships.

Quality and Excellence

We strive for superior performance in our communications, standards, processes, leadership, planning, programming, and execution.


We are committed to doing what we say we will do so that our various stakeholders are confident that WESST is a trustworthy organization making economic impact in New Mexico.

Equity, Diversity, and Inclusion

WESST is committed to promoting equity, diversity, and inclusion practices internally among our Board and staff and externally among our clients, supporters, and community partners.