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WESST 30th Surprise Videos


To kick off our #WESST30thSurprise we surprised Caterpillar Clubhouse Daycare with $1,000 investment. Silvia Vasquez is a graduate of the IDA program, an active participant in WESST training and has instructed training on how to run a successful daycare at WESST.

Caterpillar Clubhouse Daycare provides a safe environment, where your child will learn through creativity and play. The mission at Caterpillar Clubhouse Daycare is to partner with the family to educate and shape bilingual and caring future leaders.


This month WESST surprised Amy England with Zeniscapes with $1,000 investment. Amy has been attending classes and meeting with WESST-Las Cruces consultants to help her develop her business plan, work on sales projections, product pricing, and marketing.

Zeniscapes are table top Zen gardens that help de-stress and relax you when you need a breather from life. They provide an escape for an instant of contemplation and meditation. They are also used to evoke feelings of tranquility, calmness and peace as wells just a moment of swift and indulging fun!


For March we traveled to Mora, NM to surprise Anita Moss owner of with $1,000 investment.

Upcycled Fashion, is a line of unique gifts that are made exclusively from repurposed materials. Inventory includes women’s and children’s fashions, home décor, and green arrangements. All of the items are crafted by artisans in rural New Mexico. Customers often wonder if products are really “upcycled” as the attention to detail and quality makes it hard to tell what the item was before it was transformed into the current treasure.


For April we traveled to Roswell, NM to surprise Dora Paz owner of Crossroads Mediation with a $1,000 investment.

Crossroads Mediation Services, LLC facilitates and enables positive and productive communication between parties in a safe and neutral environment while working towards dignified solutions. They also provide a safe haven for children during supervised visitations and safe exchanges, and they provide the highest quality level of service to all their clients.


For May WESST decided to surprise Guadalupe Hernandez of H&C Handyman Cleaning with a $1,000 investment during one of her consulting sessions at the WESST Enterprise Center.

Guadalupe has been a WESST client since 2015, attends regular consulting sessions with WESST staff, participated in the IDA Program, and attended several WESST classes. Those classes include the DreamBuilder Business Plan series, Learn the Language of Your Business Finances series, and the La Escalera forum where participants shared new ideas on how to solve their business problems.


We are half way through our surprises! For June WESST decided to surprise Jennifer and Premal Patel of Hit Fit Club with a $1,000 investment.

The Hit Fit Club turns the fun and excitement of kickboxing and mixed martial arts into a challenging workout that incorporates interval training and the functional movements of mixed martial arts. There is always a coach present to encourage, motivate, and challenge any fitness level. Workouts start approximately every 3 minutes, with the total circuit lasting roughly 30 minutes. They encourage their members to walk in, warm up, and workout – no wait!

WESST Rio Rancho is working with Jennifer and Premal on marketing and promotional ideas, identifying KPIs (key performance indicators) to help track and manage sales results and operational efficiencies, developing a strong value proposition, improving business processes, and human resources.


For July WESST decided to surprise Gail Jenkins of Handigirls Groundskeeping with a $1,000 investment.

Gail’s story is unique but is also similar to the experiences of many WESST clients, especially those in WESST’s financial literacy program, who have hit hard and extremely painful times. Many of them have suffered abuse, emotional distress and are financially ruined. Drugs often play into the situation as well. Then, something inside them is sparked and an interest in life and the promise of a new future makes them want to do more.

Gail showed up at WESST one day not knowing exactly what WESST could do for her, but when she read in a brochure about an IDA program, she felt it might be her next step.


For August WESST decided to surprise Pablo Bolivar and Cristol Alderete of Showtime Auto Detail with a $1,000 investment.

Showtime is an auto detailing shop that provides a complete service car wash to produce a show-quality cleanliness and polish.

Showtime received a small loan from WESST that helped them purchase equipment, revamp their logo and purchase shop shirts. They also participated in the WESST IDA Program where participants complete a ten-week money management course that focuses on budgeting, saving, and credit. With lots of hard work and help from WESST they are now working on their social media marketing.


For September WESST decided to surprise Rosa Galvez and her husband Genaro who own GT Tire Shop with a $1,000 investment. GT Tire Shop was founded in April 2013 in a small rural community with a population of 94. Amid the peaceful plains of McDonald, NM sits an old barn turned into a tire shop with big dreams of growth and renovation. The tire shop serves many who live in the rural area as well as travelers between Ruidoso, NM and Texas. “I am so grateful to WESST for all the help and support over the years. I have learned so much and never thought it would be possible to ever come this far. But with the training at WESST and their continued support with our financials, I know we will successfully continue to grow and be able to expand our business for generations to come.” – Rosa Galvez


For October WESST decided to surprise Laura Martinez with Tinconnection with a $1,000 investment.

Tinsmithing is a time honored work of art created in the 19th century by putting punches and mallets to metal to create both simple and elaborate designs. Each piece is unique and Laura often incorporates her own photography in many of the designs.

Laura has been a WESST client since 2009, has attended consulting sessions with WESST staff, participated in the Enhancing Employability for Women 50+ and Etsy Craft Entrepreneurship programs, and attended several WESST classes. Those classes include QuickBooks, Learn the Language of Your Business Finances series, and LLC Basics in New Mexico.


For our November 30th Surprise, we are featuring Mayte Cardena with Superior Casting Services.

Mayte and her husband, Jacinto, worked steadfastly from their garage for two years to create Superior Casting Services (SCS) – a business that proudly provides top quality jewelry castings.

Immediately after Mayte connected with WESST, she began taking advantage of all the business and professional support that was available to her. She regularly attends workshops, one-on-one consultations and reaches out to other collaborative business entities – many of which are WESST clients she has met over time.

To go back to the WESST Celebrates 30 Years of Impact Page click HERE.