WESST Rio Rancho TrainingGovernment Contracting: How to Market Successfully to the Government
So you’re ready to make the leap into government contracting, or perhaps you’d like to increase the business you already have. Learn the proven process to marketing to the government in a competitive COVID impacted business environment. This informative workshop will include topics like:
- Effective market research techniques
- Determine who purchases your company’s products / services
- Developing a marketing strategy and plan
- Developing customer profiles – Who is your target market?
- Developing your company’s profile for the government
- Developing competitor profiles
Guest Presenter: Elythia McAnarney from the Procurement Technical Assistance Center
DUE TO COVID-19, THIS CLASS IS BEING OFFERED ONLINE. AN INTERNET CONNECTION AND A COMPUTER (or highly capable tablet-type device) ARE NECESSARY. Video conferencing instructions will be sent to you after you have registered for the class.