BE INSPIRED: KOB 4 Hosts Digital Summit to Support Local Small Businesses

By Katie Knipe | December 16, 2020

On December 9, WESST’s partners at KOB 4 hosted “BE INSPIRED to innovate and adapt your business,” a virtual event designed to inspire and uplift small business owners and provide some helpful takeaways to help them pivot and adjust to this ever-changing economic climate. View the BE INSPIRED recording here.

WESST is proud of our wonderful client, Michelle Martin, owner of Circle Round Boutique in Corrales, who shared her experience about opening a business in the midst of this pandemic. Michelle opened her shop two weeks before the virus forced the state’s stay-at-home order. She quickly pivoted to selling online and has fully embraced e-commerce and social media to stay afloat. Despite these challenges, Michelle has persevered and was gracious enough to share her story with other small business owners. Click here to learn more about Michelle Martin and Circle Round Boutique on kob.com.

John Hass of M’tucci’s Restaurants and Paola Huffmon of Old Barrell Tea Company joined Michelle to provide additional small business owner perspectives and share how they innovated to survive. Thank you, Michelle, John and Paola, for sharing your experiences and advice to help other small business owners in our community!

WESST partners Dekker/Perich/Sabatini, UNM Anderson School of Management and Hubbard Broadcasting Inc. shared presentations designed to help small business owners create a COVID-safe workspace and provided resources to help businesses adapt. Click here to check out some helpful resources shared at the December 9 event.

Thank you, KOB, for inspiring our community and supporting small businesses!

About the Author


Katie Knipe

Katie Knipe hails from Kingsport, TN and has worked in nonprofit management and arts administration for the past decade. She has dedicated her career to fundraising for organizations whose missions fuel her fire, including those who promote classical music performance and who serve people experiencing homelessness.

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