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Spam, scams and email phishing schemes seem to spreading like wildfire via Facebook lately. With more than 550 million users, it’s not surprising that fraudsters are targeting Facebook users. The…
Read MoreLast week, I addressed some of the Facebook security problems associated with the recent onslaught of rogue applications and email scams. This week, I’d like to discuss Facebook’s newest “privacy…
Read MoreWhen did you last do a marketing check up? Where would you begin? Just as a doctor doing a physical checkup looks at individual symptoms, such as blood pressure, temperature,…
Read MoreThe ever-changing economy, consistent gas price increases, natural catastrophes and other influences keep small businesses teetering on the edge. Many have to make decisions. Do we stay open, or close?…
Read MoreLast week I spoke by phone to a gentleman who was looking for a loan for his business. He has a small retail business in rural New Mexico and has…
Read MoreMy father used to say, “If if ain’t broke, don’t fix it!” I grew up thinking that change wasn’t necessary unless the bottom was falling out and there was not…
Read MoreOften times, after paying taxes, struggling with employees and the bottom line, the tired business owner asks, “Is it worth it?” Undoubtedly it is or businesses would be closing left…
Read More(And Why It’s Useful to Define One for Your Business.) A niche is a narrow subsection of the market that is not being served or not being well served. Even…
Read MoreThere is only way to answer the questions, “Can I sell my products or services?” “Who will buy what I sell?” and “How do I know if my products or…
Read MoreYou researched the domestic market before starting your business. It may not have been all that difficult. You might have had a good feel for the business, knew what your…
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