Demi and Ila Reed

Demi and Ila Reed were searching for lending options for their business, Bella Aesthetica, both through a Google search and with their CPA. Their CPA referred them to WESST to explore consulting services. They met with Humberto in October 2024 and have been working together ever since. 

Like many other WESST clients and new business owners, they had no prior experience running a business. “Everything was new, from daily operations to managing finances and marketing to our ideal client,” say Demi and Ila. Most traditional lenders would not consider their med-spa business until they had at least two years of business, and the loan they did receive came with a high interest rate that negatively impacted their cash flow. “It was a learning curve, but WESST helped us run our business operations more efficiently.” 

Demi and Ila received consulting on cash flow, financial and operational management, and how to understand their marketing strategy. They learned what to look for when measuring return on investment, how to run smart promotions, and attract their target market. “Humberto’s consulting helped us organize our goals, streamline our operations, and make smarter decisions.” In addition to consulting, they received two loans through WESST to help pay off their high-interest loan.  “This allowed us to free up cash flow and gave us more flexibility to focus on growing our business.”