Studio 11 Fitness LLC
Hobbs, NM Hailing from a family of boxers out of Hobbs, Lorena Chavarria has always had a strong connection to the sport through her family. It has been a continued, meaningful part of her life, instilling discipline and resilience. When Lorena first taught women’s boxing classes at her brother’s gym, she gained more than just coaching experience. She saw firsthand the positive impact that the art of boxing was having on women. It was more than just improving physical health,
Powerful Changes LLC
Albuquerque, NM Dawn Weiburg first connected with our former WESST Rio Rancho office in the spring of 2025. After a major life transition brought her to Albuquerque, she was looking for expert guidance to relaunch her 35-year coaching and personal training career. She wanted to establish a powerful, professional online presence for her new business, Powerful Changes. As a new resident to the city, she faced the significant challenge of building a business from the ground up
EMTeas
Cuba, NM Ben Yeargin, a former wildland firefighter and current EMT, had been thinking about EMTeas for a few months before reaching out to WESST. His wife is a small business owner and has "been singing WESST's praises for years." Ben had also recently attended a workshop for Cuba-area business owners hosted by a WESST team member. When he became more serious about his idea of starting EMTeas, he reached out for assistance. Ben didn’t know exactly where to start, but he had
The Movement Temple LLC
Albuquerque, NM Founded in March of 2021, The Movement Temple is a Pilates and Gyrotonic studio that began in the North Valley of Albuquerque, NM. With the focus of “movement as medicine,” Amanda Tay, owner and founder, aims to spread the joy of proficiency of movement by equipping clients with the knowledge of greater kinesthetic awareness in every step of their daily routine. From injury rehabilitation to high-intensity training, sessions are tailored to assist clients in o
AJ Barbers, LLC
Farmington, NM Sunni Begay began her entrepreneurial journey in April of 2021 and came to the WESST Farmington Women’s Business Center seeking assistance in starting her business. Sunni was overwhelmed and not sure what she needed to do first. After her first initial consultation, she decided she wanted to work on her business plan. While working on her business plan, she registered for the DreamBuilder training program at WESST to help her develop a comprehensive plan to ope
Barelas Rose Barber Shop
Barelas Rose Barber Shop offers precision haircuts to boys and men at a great price. They also run a community fitness facility that provides boxing, wrestling, mixed martial arts, and yoga classes. Raul has been working since he was 12 years old. First as a paperboy and then at a car wash when he was 14. Starting with jobs that paid cash or tips, the route he took made him want to work harder for himself. When he was 18, he went to barber school and then worked cutting h
BeYou Fitness & Nutrition
Angela Flores’ journey to entrepreneurship began with a different dream—becoming a deputy sheriff for Lea County. Motivated and determined, she pursued this goal with heart, but after failing the required physical fitness exam, she faced a moment of reckoning. She didn’t give up though – with the encouragement of a friend, she began a rigorous routine, trained for a year, and then passed the exam. Something unexpected happened during her year of physical transformation, and
Bhava Yoga Studio
Bhava Yoga Studio brings healthy balance to busy lives with a wide variety of yoga classes, trainings, and events at their location on Central Avenue in Albuquerque. The studio has been a fixture in the area for over 13 years. It recently changed ownership, and Mimi Ludden and Marisol Brito, the new owners, came to WESST for support to ensure that their new venture would be a success. Bhava Yoga offers classes for every skill level from beginning students through advanced yog
Chely's Beauty Salon
Araceli Bueno (Chely) immigrated to the US with her family when she was 12 years old and always had a dream of owning a beauty salon. Despite early challenges in finding housing and having to help her mother care for her younger siblings, Chely was able to realize her dream of being an entrepreneur when, in 2003, she launched her business in Roswell, New Mexico. Chely faced another key challenge when suddenly her family situation changed and she lost her lease on the building