STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Active Bodies Focused Minds Childcare LLC

Faith was looking online for organizations who support small businesses and found WESST. She reached out to WESST Roswell for support to start her childcare business in July 2024. While Faith had the experience of working in a childcare business, running it on her own was a different story. She did not yet know about licensing, regulations, and childcare laws, and was at a standstill and in need of sound direction to move forward. Our WESST Roswell team visited Faith in Clo

CHILDCARE, EDUCATION, & OUTREACH

Bubble Dreams Learning Center Environment LLC

Maria Granados’ journey from Gómez Palacio, Durango, Mexico to Chaparral, New Mexico, is a story of resilience, transformation, and deep-rooted purpose. As a single mother, Maria was driven by the need to both be present in her children’s lives and provide for their essential needs. This personal connection led her to open a licensed home-based child care center, but what began as necessity, soon became a calling. “When the children arrived smiling and didn’t want to leave,

CHILDCARE, EDUCATION, & OUTREACH

The Happy Place

Claudia Contreras’ passion for child care started years ago when she first launched her home daycare business, The Happy Place. After working relentlessly to provide high-quality care, Claudia earned a five-star rating for her home childcare program through the State of New Mexico’s focus program. For years, she envisioned expanding her business. Life’s circumstances didn’t quite line up, and the timing never seemed right, until it all fell into place at the end of 2024. She

CHILDCARE, EDUCATION, & OUTREACH

Little Sprouts Childcare and Learning Center

Little Sprouts Child Care and Learning Center is a family child care provider in Roswell, NM. The home-based daycare service provides care to children from infancy through 12 years old. When Sonia couldn’t find dependable childcare, she decided to be a stay-at-home mom to homeschool her own children. After eleven years of experience homeschooling her children, she decided to investigate how to launch a daycare business. Because she herself had been on federal assistance, she

CHILDCARE, EDUCATION, & OUTREACH

PHREE Project

The PHREE Project (People Helping Reach Everyone Everyday) offers community-based outreach programs that focus on bringing communities together through positive events. The PHREE Project has been promoting outreach in communities since 2014 and partners with various organizations to help make a difference and bring hope to underserved and impoverished areas. PHREE partners with both faith-based and other community service providers to assist those in need. Examples of how the

CHILDCARE, EDUCATION, & OUTREACH