Demi and Ila Reed
Demi and Ila Reed were searching for lending options for their business, Bella Aesthetica, both through a Google search and with their CPA. Their CPA referred them to WESST to explore consulting services. They met with Humberto in October 2024 and have been working together ever since. Like many other WESST clients and new business owners, they had no prior experience running a business. “Everything was new, from daily operations to managing finances and marketing to our ide
Girl Friend Energy, LLC
Tramicia describes herself as an “ideas person” and wanted to start several businesses she saw a need for in her community, but realized she needed to commit to one business venture at a time. She learned about WESST while searching online for organizations that helped with small businesses and initially reached out in October 2022. She learned that our organization provided training, consultation, and small business loans. “At that time, I had several business ideas in the
Gents Day Spa
Emelita “Lita” Lujan opened Ladies and Gents Day Spa in January 2012 as a sole proprietorship (with the intention of incorporating within a year). Her unique full-service day spa was divided into two separate sides – one, a high-end barber shop, dedicated to men who wanted to experience her world-class grooming services where they can relax with a cigar while having a manicure or hot-lather shave; and the other, dedicated to women. Both had their individual entrances and both
Hair West Salon
A 2010 San Juan College Cosmetology graduate, Jessica, through her hard work and support from WESST, purchased Hair West Salon in Aztec, NM. She began working as a hairstylist at a franchise salon in Farmington immediately after graduation. She began booth rental at the beginning of 2014 which really immersed her in the details of small business ownership duties. With several years of experience under her belt, a strong service ethic, a loyal customer base and a mind for mark
Kamala Easton
Kamala Easton is an intriguing woman and a motivated entrepreneur. Kamala’s niche is her embodiment of a spiritual and passionate black woman who embraces and shares her extensive experience via the written and spoken word. She has worked with and learned from some of the most renowned spiritual teachers in India. She has combined her conventional yet alternative medical education and hands-on expertise as an Intuitive. She has developed a means to communicate with and help t
Kesha’s Space LLC & Brown Sugar
Kesha’s Space LLC & Brown Sugar are owned and operated by Army Veteran Kesha Janaan Jaramillo. Kesha’s Space LLC offers a revolutionary approach to skin, body, and hair care through her brand “Brown Sugar”. In addition, Kesha’s Space is a hub for entrepreneurs in need of social media marketing and web design services. Her products and services are available nationwide through her online platforms. After completing her service with the Army in 2017, Kesha set out on her journe
Maxim
After marrying her husband, Rafael, Teresita (Tere) moved to the United States from Chihuahua, Mexico. During the next 23 years, she and Rafael raised their two children while he built his trucking business and she pursued a dream of becoming a cosmetologist. In 2008, Tere purchased Christina’s beauty salon in Las Cruces, where initially she was the only hair stylist. In the following year, she added two other stylists and later a nail technician. The building she was renting
Monet's Skin Studio
Monet’s Skin Studio is a locally owned relaxation and beauty spa, located in Albuquerque’s Nob Hill. The studio provides skin services to help clients replenish and address their skincare needs. With a mission aligned to help clients look and feel their best, they offer services including Facials, Chemical Peels, Red Light Therapy, High Frequency Therapy, Nano needling, Brows, Lashes, Waxing and more. WESST’s Rio Rancho office assisted Sara as she moved along her business jou
The Movement Temple LLC
Founded in March of 2021, The Movement Temple is a Pilates and Gyrotonic studio based in the North Valley of Albuquerque, NM. With the focus of “movement as medicine,” Amanda aims to spread the joy of proficiency of movement by equipping clients with the knowledge of greater kinesthetic awareness in every step of their daily routine. From injury rehabilitation to high-intensity training, sessions are tailored to assist clients in obtaining a stronger, leaner, and pain-free bo