

Main Street Arts
Main Street Arts is a creative and exciting art space providing an outlet for artists in a prime location in the heart of downtown Roswell. Peggy decided to give herself a gift – to learn how to draw. She found it to be a passion and as it developed she began dreaming on a bigger scale. It was then she knew she wanted to have her very own art gallery. Purchasing an older building downtown, which needed renovations, proved to be quite costly. Owning an art gallery would mean w


Misty Danger Blue
Misty Greer is an Artist and Etsy shop owner. She is a huntress of all things vintage and a maker of recycled art, repurposed clothing and quirky items. Misty knew she could run her own business. She also knew she needed a better understanding of business logistics like writing a business plan, getting a tax ID and having resources to start her own business. The idea of having an online shop and having the freedom to hunt for items, run a shop and not be tied down to a locati


Omie's Nizhoniful Mess
Omie’s Nizhoniful Mess is locally and Native owned by Naomi Greymountain, a Navajo woman who blends traditional Native work of beading and jewelry making along with inspiring floral designs. Nizhoniful in Navajo means beautiful, giving meaning to Naomi’s collections in which each is unique and handcrafted. Each piece of work is created and crafted in Naomi’s Navajo culture and traditions. Naomi started making jewelry in 2019 to earn extra income during the pandemic and was en


Recycle Runway
In 2007, Nancy Judd started Recycle Runway, an environmental education entity that uses fabulous couture garments that Nancy creates from recycled “stuff” to capture the attention of people worldwide. As she has advanced her mission, she has encountered numerous challenges that would daunt the energies and focus of the most seasoned professionals. Yet, Nancy remains steadfast in her commitment to succeed – as an educator, as an artist and as an entrepreneur. One thing we at W


Ruby Love Fine Art
Ruby Love creates original and unique multimedia paintings as well as handmade jewelry. Originally from California, she now resides in Santa Fe, New Mexico where she paints professionally. Ruby’s artistic talent is finely honed and multigenerational. Acrylic paint is her preferred medium, yet she enjoys using a wide array of mediums and often incorporates collage elements into her work. She welcomes commissions and large works of art. The first thing Ruby did in 2018 when she


Sage Valley Pottery
Jessi Penrod discovered a passion for pottery during college and honed her skills post-graduation at Hanselmann Pottery in Corrales. After that studio closed, Jessi wanted to know what her options were to turn her experience into a vision for a new business.” She had an idea for her business values and goals, from product creation to the team she wanted to hire and the community she wanted to serve, but didn’t have the experience of running a start-up. “I had the creative par


Sarah Newberry Ceramics
In 2010 Sarah moved to Taos from Michigan after graduating with a degree in fine arts and an appreciation of the open skies of New Mexico. She began an artist-in-residence position at Taos Clay. This residency gave her the opportunity to explore her artistic direction in clay. Now Sarah lives and works in Taos, NM as a full-time studio potter. In October 2015, she began a prestigious residency program with New York Artists Collaboration Gallery. Sarah contacted WESST-Santa Fe


Shadowlands Design
Meet Leah Siegel of Shadowlands Design. Leah makes limited-edition fine art wearables and functional items that transform the ordinary. Inspired by the dramatic landscapes of the Southwest, Shadowlands Design’s products feature bold abstract digital designs and contemporary comfort. The scarves, home décor and lifestyle accessories are always collectible and make perfect gifts. The limited-edition line includes silk scarves/wall hangings, throw pillows and works on paper. Eac


Superior Casting Services (SCS)
Mayte and her husband, Jacinto, worked steadfastly from their garage for two years to create Superior Casting Services (SCS) – a business that proudly provides top quality jewelry castings. SCS is considered a “go-to” service for casting and creating one-of-a-kind and multi-unit pieces. Offering expertise learned from 16+ years of hands-on, custom manufacturing in precious and non-precious metals. WESST first met Mayte Cardenas in November of 2014 at the Santa Fe Business I

