STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Voice Power Studios (VPS)

Sandy is a leading international expert in the art of the speaking voice. Voice Power Studios (VPS) work has been featured in the Wall Street Journal, Houston Chronicle, Los Angeles Times, New York Times and other publications. She’s an international keynote speaker, private voice and speech coach. Over the past five years she’s developed a popular accent reduction online training program. In the late 80's it became clear that her advancing age was an issue in landing jobs i

PROFESSIONAL SERVICES

Wild Horse Truck & Trailer Repair

From working for Price’s Truck Stop to doing oil changes in the driveway, the decision to open Wild Horse Truck & Trailer Repair in the old Price’s Truck Stop location seemed like the right thing to do. Their work ethic, experience, and knowledge provided the necessary foundation. Marty Lightfoot knew the books, and Chris Martinez had the mechanical background they needed to be successful. All they had to do was take on the liability of running a business with day to day acti

PROFESSIONAL SERVICES

Walker Air Refrigeration and Service

After getting his degree in air conditioning and refrigeration service and units, Shane Walker decided to go on his own and start his own company rather than work for someone else. Walker Air Refrigeration and Service was born. It wasn’t long before Mr. Walker realized that he needed business advice to manage and grow his business. A business associate recommended he visit WESST. With business papers and a long list of questions in hand, Mr. Walker came to WESST. He had inten

PROFESSIONAL SERVICES

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