

Gloria I. Rodriguez & Associates
Gloria I. Rodriguez & Associates, Culturally and Linguistically Diverse (CLD) Curriculum Specialists, is devoted to increasing the number of CLD professionals in the K-12 publishing world. Gloria creates a space for CLD professionals interested in writing culturally and linguistically responsive curriculum. Their participation as curriculum writers will enrich the K-12 grade level curriculum used in public schools across the country. It is well documented that the mainstream


Great Livin', LLC
As a therapist working with adults with developmental disabilities, Matt Poel was often frustrated by the limitations he saw imposed on his clients by the agencies that provided their residential care. “It was so restrictive,” says Poel, 34, who admits to being a long-time champion of the underdog. “I kept thinking, 'Just let them try it! Who cares?'” Giving people that “dignity of risk,” became the mission behind Great Livin’, a two-year-old venture by Poel and his business


Greetings, Etc.
Jeanette and Martin Candelaria are growing a profitable and successful business in an industry where many companies are struggling. Their combination of extremely high quality printing and mailing services along with a positive attitude and flexible customer service keep the customers and jobs flowing. Eleven years ago the Candelarias purchased an existing business that specialized in personalized greeting cards. They quickly discovered that the market for this niche was too


Green Choice Cleaning, LLC
For 17 years Olivia worked in the cleaning and restoration business. She worked long hours as a single parent and saw the effects of people using toxic chemicals without protective gear, plus unprotected exposure to dangerous chemicals worried her. Co-workers would become sick; often because they were unaware and not forewarned about the impact – both physically and environmentally. She decided it was time for a change and started thinking about how she could make a differenc


Hobbs Hotspots
Ke’Oanna Espinoza is a young entrepreneur who had a passion project that became a reality. She came to WESST in October 2024 after researching for local help to start her business, Hobbs Hotspots. “A lot comes with starting a business, and because I work full-time, I needed support to help me,” says Ke’Oanna. She needed support to learn the business vocabulary to gain a deeper understanding. She wanted help to learn the steps to launch her own business and how to properly


Jean Manz Coaching, LLC
Jean Manz is a Licensed Marriage and Family Therapist with over 20 years of experience in the profession. Beginning her counseling career soon after earning her Master’s degree and credentials, Jean is a people-oriented professional with a passionate heart for clients and their well-being. Jean Manz Coaching, LLC is a new personal coaching practice headquartered in the San Juan College Business Incubator. The practice is primarily focused on serving public school teachers a


Jefferson Enterprises
Carolyn learned about WESST after attending a community event in Roswell. She was interested in having a food truck and came to WESST in September 2022. Carolyn wanted to learn more about the food truck business and how to test her idea for the market in Roswell. “I was relatively new to the area and needed to know how to start,” says Carolyn. She was working hard but had limited resources to launch a food business on the scale she was imagining. “I did not know how to write


Kelly Eaves Farmers Insurance Agency
Kelly Eaves is the owner of the Aztec, New Mexico Farmers Insurance Agency. Beginning her career in the insurance industry right out of high school in 1989, Kelly has a people-oriented, passionate heart for the insurance business and her customers. Kelly loves the opportunity to get to know people and understand their unique life situations. This allows her to be able to talk about how insurance can provide her clients with peace of mind — whether protection against a potenti


Kosh Solutions
Kosh Solutions was founded as a home-based business in 2005 by Koert Council and Joshua Fristoe to provide quality computer and IT consulting service to an under-served market in Las Cruces, New Mexico. After six months of providing IT support on an hourly basis, Kosh moved out of their living room and into a Las Cruces commercial building. During this same period, Kosh principals achieved Certified Systems Engineering status with Microsoft Networks. During the ensuing two ye

