

Greetings, Etc.
Jeanette and Martin Candelaria are growing a profitable and successful business in an industry where many companies are struggling. Their combination of extremely high quality printing and mailing services along with a positive attitude and flexible customer service keep the customers and jobs flowing. Eleven years ago the Candelarias purchased an existing business that specialized in personalized greeting cards. They quickly discovered that the market for this niche was too


Green Choice Cleaning, LLC
For 17 years Olivia worked in the cleaning and restoration business. She worked long hours as a single parent and saw the effects of people using toxic chemicals without protective gear, plus unprotected exposure to dangerous chemicals worried her. Co-workers would become sick; often because they were unaware and not forewarned about the impact – both physically and environmentally. She decided it was time for a change and started thinking about how she could make a differenc


Hobbs Hotspots
Ke’Oanna Espinoza is a young entrepreneur who had a passion project that became a reality. She came to WESST in October 2024 after researching for local help to start her business, Hobbs Hotspots. “A lot comes with starting a business, and because I work full-time, I needed support to help me,” says Ke’Oanna. She needed support to learn the business vocabulary to gain a deeper understanding. She wanted help to learn the steps to launch her own business and how to properly


Jean Manz Coaching, LLC
Jean Manz is a Licensed Marriage and Family Therapist with over 20 years of experience in the profession. Beginning her counseling career soon after earning her Master’s degree and credentials, Jean is a people-oriented professional with a passionate heart for clients and their well-being. Jean Manz Coaching, LLC is a new personal coaching practice headquartered in the San Juan College Business Incubator. The practice is primarily focused on serving public school teachers a


Jefferson Enterprises
Carolyn learned about WESST after attending a community event in Roswell. She was interested in having a food truck and came to WESST in September 2022. Carolyn wanted to learn more about the food truck business and how to test her idea for the market in Roswell. “I was relatively new to the area and needed to know how to start,” says Carolyn. She was working hard but had limited resources to launch a food business on the scale she was imagining. “I did not know how to write


Kelly Eaves Farmers Insurance Agency
Kelly Eaves is the owner of the Aztec, New Mexico Farmers Insurance Agency. Beginning her career in the insurance industry right out of high school in 1989, Kelly has a people-oriented, passionate heart for the insurance business and her customers. Kelly loves the opportunity to get to know people and understand their unique life situations. This allows her to be able to talk about how insurance can provide her clients with peace of mind — whether protection against a potenti


Kosh Solutions
Kosh Solutions was founded as a home-based business in 2005 by Koert Council and Joshua Fristoe to provide quality computer and IT consulting service to an under-served market in Las Cruces, New Mexico. After six months of providing IT support on an hourly basis, Kosh moved out of their living room and into a Las Cruces commercial building. During this same period, Kosh principals achieved Certified Systems Engineering status with Microsoft Networks. During the ensuing two ye


Leyva's Dog Training
Amy Levya is a stay-at-home mom and entrepreneur. When she was looking for an appropriate location for her mobile and training business for dogs, Amy needed to find a location and option that worked for both her business and her family. She loves working with dogs and wanted to keep her business small-scale to ensure she was prioritizing being a stay-at-home mom to her two small children. In August 2024, she learned about WESST through the Los Alamos Chamber of Commerce while


Libélula Financial
Brenda partnered with her husband to start J&B Gardens, a family-owned landscaping business. She began taking care of their bookkeeping needs while continuing to work with another contractor as a full-time office manager. Brenda then decided to open her own business: Libelula Financial, a bookkeeping service that assists businesses with acquiring the permits and applications needed to become registered businesses. She focuses on working closely with the Spanish-speaking commu

