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market research

Can I Sell My Products or Services?»

“Can I sell my products or services?” “Who will buy what I sell?” and “How do I know if my products or services have value?” The answer to all of those questions lies in market research.

“Market research” is a term used to describe a broad range of ways to find out information about target customers, competitors and industry. When doing research, it is important to be clear about which aspect of the market is the subject of the research: customers, competition or industry.