Eight Key Steps Down the Path to Social Media Mastery

Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more targeted audiences (Pinterest, LinkedIn, Snapchat). There is no definitive rule on which platform is right for your business or marketing goals, however thinking about the…

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WESST Guide to Small Business COVID-19 Best Practices

The Coronavirus has hit our New Mexico economy especially hard. Here at WESST we are working with our small business clients each and every day to help weather this difficult time via online videoconference 1:1 consulting, and online training classes especially suited for our current business climate. If you are interested in consulting with us,…

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To Facebook or Not To Facebook – That is the Question!

Smart business owners know that investing significant time into something that doesn’t promise a healthy ROI (return on investment) isn’t a good strategy. Over the past few months I’ve been reading a lot of interesting information about whether or not small businesses see an ROI for the time and money they put into social media. “Does it work?” seems to be the million (billion?)-dollar question everyone is trying to answer.

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Why a Social Media Strategy is Important

At WESST, when consulting with clients on business and marketing planning, we recommend: strategy first, tools second. What that means is that you have to understand what it is you want your business to accomplish before you go out and start engaging in different tactics (such as advertising, setting up social media channels, etc). It’s important for every business to have an overall strategy/plan, from which the marketing plan would flow from which the social media plan would flow.

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5 Truths You Need to Know About Social Media for 2012

Many small business owners approach social media like a Whac-a-Mole player who swings the mallet wildly. Rather than launching an assault on social media like a hit-or-miss game, plan out a strategy. Because without preparation, your social media efforts can quickly fizzle.

Before you embark on a social media campaign, consider these five practical truths about social media that will help you develop a winning strategy.

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