Posts Tagged ‘social media strategy’
Eight Key Steps Down the Path to Social Media Mastery
Choose Your Platforms. Different Social Media Channels have different target audiences. Some are better for bigger, more generalized audiences (Facebook, Instagram, YouTube) while some are better for niche, or more…
Read MoreWESST Guide to Small Business COVID-19 Best Practices
The Coronavirus has hit our New Mexico economy especially hard. Here at WESST we are working with our small business clients each and every day to help weather this difficult…
Read MoreWhy a Social Media Strategy is Important
At WESST, when consulting with clients on business and marketing planning, we recommend: strategy first, tools second. What that means is that you have to understand what it is you want your business to accomplish before you go out and start engaging in different tactics (such as advertising, setting up social media channels, etc). It’s important for every business to have an overall strategy/plan, from which the marketing plan would flow from which the social media plan would flow.
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