WESST Pop-up Shop Spotlight: 3BlindMiceCrochet
By Lorena Schott | October 12, 2022
After a two-year hiatus, WESST is excited to host the 5th annual pop-up shop (Oct. 14th 11a-4p, 609 Broadway Blvd NE) where you can shop locally and find unique Made in New Mexico products and gifts. Over the next few weeks, we would like to introduce you to a few of our vendors to give everyone a preview of their products and the opportunity to learn about their entrepreneurial journey. We hope you enjoy!
Introducing Christina Candelaria – 3BlindMiceCrochet
Where did the “big idea” for your business come from?
I started making small crochet animals for my grand daughter and was encouraged to make more for other children.
What was your key driving force to become an entrepreneur?
Friends told me that my animals were well made.
What obstacles did you face while creating your business and how did you overcome them?
I did not know how to begin and found out that WESST offered classes.
How do you market your business? Which tactics have been most successful?
I have a shop with ETSY and have an Instagram site. In the past I have attended craft fairs.
How do you stand out from your competitors?
I have a variety of crochet animals that interest children and families.
Would you do anything differently if you could start your business over again? If so, what?
Obtain more information on how to market my products.
What advice do you have for other people who want to start their own business?
Take classes and/or have a mentor to help with the business.
What do you do when you’re not working?
I am a retired Nurse Midwife so I am always looking for new animals to crochet.
What was your biggest takeaway from your work with WESST?
My biggest takeaway from WESST were the classes that helped me develop my business.
To view the list of vendors who will be showcasing their items, or to get more information, please visit the WESST Event Page.
About the Author
Lorena Schott is a native New Mexican that brings a wealth of experience to the WESST team. Before joining WESST in 2009, she worked for Intel where she was acknowledged for her establishment of Intel’s centralized on-line system, rewarding and recognizing employees worldwide.