Client Spotlight – Showtime Auto Detail

By Zoe Otero-Martinez | April 20, 2018

Showtime Auto Detail likes to think of themselves as the “Rebels of Detailing”. Why? Because they aren’t afraid of the work; they like challenges and do things outside of the norm. They take pride in their work and give EVERY project 110%.

Where did the “big idea” for your business come from? What made you decide to move forward with it?

Little by little I found out I was good at cleaning and removing scratches from cars. Our friends would ask us to clean their vehicles. We liked what we were doing so gradually we started doing more.

What’s the most satisfying part of being an entrepreneur? What’s the most challenging?

The majority of the problems began from not knowing how to market to the right clientele. People wanted really cheap prices and it was difficult to get started and not know how to market to the right clientele. We are still trying to get a hold of marketing now, but everything keeps changing. That is what is the most challenging.

The perks are we get to touch really cool cars.

What do you do when you’re not working?


Would you do anything differently, if you could start your business over again? If so, what?

Not be so scared and get involved with WESST a lot sooner.  We went through the IDA program at WESST and it helped us go from step one to step five. It helped us grow our business and gave us a big leap. We would have had to take so much more time to grow this big or have this much success.

What advice do you have for other people who want to start their own business?

There is so much more behind starting a business, it is not just going in and doing what you love to do. When we jumped in we thought we are going to clean cars and it would be fun, but you work twice as hard being an entrepreneur. The support from WESST makes things easier.

What was your biggest takeaway from your work with WESST?

Giving us a safety net mentally and financially with a strategy when we run into a struggle with our business. If it weren’t for WESST we wouldn’t have known what to do at times and we would have thought we might have to close our business.”

About the Author

Zoe Otero-Martinez

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