Mi Casita Home Decor

Gloria worked with WESST at the start of her entrepreneurial journey in 2021 when she started her own consulting firm. She learned about our organization through word of mouth, and we supported her through the business registration process. Over time she realized that she wanted to build something more closely connected to her passion, heritage, and desire to educate others. Gloria is passionate about bringing pieces of Mexican heritage and culture while also sharing the stories in history behind the products. This eventually led to her own storefront, Mi Casita Home Decor.
When Gloria began planning for Mi Casita, she reconnected with WESST for support. She participated in a series of Powertools For Your Business trainings and continued working with our team through one-on-one consultations. Gloria faced several challenges, including finding the right location for her store, managing shipping, and acquiring inventory. She also needed support with marketing, navigating social media, and finding effective ways to bring customers into her store.
I’ve been a WESST client for five years and have relied on their support while starting two different businesses. Their knowledgeable advisors have helped me build my businesses from the ground up, set goals, and turn ideas into action. What stands out most is their genuine passion for helping small businesses and entrepreneurs like myself succeed.
A big part of support for Gloria has been having someone listen to her, ask the right questions, and help her work through different ideas when she has a lot of things going on at once. WESST helped Gloria set goals, work through challenges, and guide her in the right direction.
She recently moved Mi Casita from Corrales to Albuquerque, inside the Hispanic Cultural Center, and has already seen an increase in sales.



