STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

P/7 Construction

P/7 Construction is a single member limited liability company based out of Kirtland, NM serving the Farmington and Durango communities. P/7 Construction’s mission statement is to build community with honesty and quality. Kurt started the business in the midst of the COVID-19 pandemic in 2021 after losing his father and returning to his home-town roots. The name of P/7 is taken from the Pablo Family’s livestock brand to signify a continuation of a family’s dreams, integrity, a

CONSTRUCTION

Paleteria La Reyna Michoacana

Silvia Terrazas first heard about WESST through word of mouth back in 1999. She was getting ready to open her first business, a Spanish-language video rental store. In 2000, Silvia received a $1,500 loan from WESST for her grand opening. Fast forward 25 years, and Silvia has continued to work with WESST and is now preparing for her second grand opening of her food truck. After receiving her initial loan, Silvia continued attending WESST workshops, learning how to write a bu

FOOD & BEVERAGE

Paleteria Michoacana El Paraiso

Veronica Machorro and Simon Luna, husband and wife, own Paleteria Michoacana El Paraíso. They sell paletas (popsicles) in a wide range of delicious flavors, from light and fruity to creamy with a bit of spice. They also sell sandwiches, fruits and desserts. Veronica and Simon used to work for Simon’s brother who owns a dulceria. They noticed that many people came there to buy their ingredients to make paletas. Veronica and Simon have always wanted to own their own business, s

FOOD & BEVERAGE

Paris Bridal

Paris Bridal sells wedding attire and accessories, plus fashion attire for events such as Quinceañeras, proms, and homecoming. They also offer design services and decorations for special events and provide special orders for any occasion. Sanjuana Arreola was raised by her mother, a seamstress, in a small community in Mexico. Her mother’s dedication, talent and artistry excited Sanjuana. She remembers rummaging through her mother’s sewing boxes, fabrics and projects. All of i

RETAIL

Peaceful Pet Sitters, LLC

Peaceful Pet Sitters LLC is a well-managed, pet caring business. With all employees bonded and insured, they are the only company in New Mexico using communication technology that offers GPS tracking during each visit, including real-time email updates upon arrival and departure. Each Pet Care Associate is screened to ensure that special requests are completed. Peaceful Pet Sitters is not just a dog and cat service. They have taken care of turtles, chickens, ducks, horses and

PROFESSIONAL SERVICES

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