STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Peter Piper Pizza Franchise

Daniel Sedillo had been working at Peter Piper Pizza store in Roswell, NM since he was sixteen years old. He had managed the store for five years. After all the hard years of learning, Daniel was given an opportunity of a lifetime. The owner of the franchise wanted to sell the Roswell, New Mexico location and extended the invitation to Daniel to buy and own the store outright. Financing was the most difficult part of the acquisition. After numerous attempts with different ban

FOOD & BEVERAGE

PHREE Project

The PHREE Project (People Helping Reach Everyone Everyday) offers community-based outreach programs that focus on bringing communities together through positive events. The PHREE Project has been promoting outreach in communities since 2014 and partners with various organizations to help make a difference and bring hope to underserved and impoverished areas. PHREE partners with both faith-based and other community service providers to assist those in need. Examples of how the

CHILDCARE, EDUCATION, & OUTREACH

Pi Luna Press LLC

Pi Luna used to live a double life. By day she worked as a math tutor at the Santa Fe Community College. This job eventually grew into a teaching position. By night, she was an artist. Her two worlds couldn’t be more different, and she longed for a way to integrate them. After graduating from Goddard College with a master’s degree in fine art, she had hefty student loans. She needed to work longer hours as a math teacher to make ends meet. She was too busy teaching to create

PROFESSIONAL SERVICES

Pioche Food Group

Pioche Food Group is a Native-owned and operated small food service business in Farmington, NM. Justin Pioche is an Ashihii Dine’ born for the Bit’ahnii people and he owns Pioche Food Group in partnership with his sister Tia Pioche. At an early age, his first experience of amazing food came from his grandmother Lorene. With a simple piece of hot frybread and pea soup made from fresh produce planted in her garden, he was hooked. During his senior year in high school, he plac

FOOD & BEVERAGE

Rebellis Development Group, LLC

Rebellis Development Group, LLC provides information technology (IT), cybersecurity, and professional technology services to all government and commercial industries. They are an Albuquerque, New Mexico-based, Service-Disabled Veteran-Owned Small Business (SDVOSB), Native Hawaiian Minority-Owned Small Business dedicated to providing secure technology solutions that increase client effectiveness through intelligent and strategic methods. Their mission is to bolster their custo

PROFESSIONAL SERVICES

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