STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Southwest Makeup Institute

Noel Dalton began her freelance makeup artistry business, The Vanity Makeup Studio, in 2009. Southwest Makeup Institute was founded in the Spring of 2019. Southwest Makeup Institute (SWMUI) is New Mexico’s and the SW region’s first 200-hour makeup artist certification course. They offer students the opportunity to become fully immersed in the makeup industry through a shadowing program; a one-of-a-kind partnership program with other working makeup artists and industry profe

HEALTH, WELLNESS, & BEAUTY

Superior Casting Services (SCS)

Mayte and her husband, Jacinto, worked steadfastly from their garage for two years to create Superior Casting Services (SCS) – a business that proudly provides top quality jewelry castings. SCS is considered a “go-to” service for casting and creating one-of-a-kind and multi-unit pieces. Offering expertise learned from 16+ years of hands-on, custom manufacturing in precious and non-precious metals. WESST first met Mayte Cardenas in November of 2014 at the Santa Fe Business I

CREATIVE ARTS

Sweet Bella's Nutrition

When Carmen Coss started her small business, one of the biggest obstacles she faced was getting noticed in the community and promoting her business. “I didn’t know where to start,” Carmen says. After learning about WESST through her local bank, she found the support she needed and in the language she understood — Spanish. With the support she’s since received from WESST, Carmen’s business has expanded and so has her connection to community. “When my local bank couldn’t appr

HEALTH, WELLNESS, & BEAUTY

Tesoro Integrated Health Center

Patricia McClure-Reedy has been a busy woman for the past nine years. Tesoro Integrative Health Center is the third business she’s opened since 2003 when she started selling her Wild Child Creations tie-dyed clothing line at the Artist’s and Farmer’s Market in downtown Las Cruces on Saturday mornings. She continued teaching full time while trying to build her business. Two years later, Patricia became a WESST client in hopes of increasing her sales so she could quit her teach

HEALTH, WELLNESS, & BEAUTY

Third Axis Engraving, LLC

Third Axis Engraving, LLC is the only business in the Four Corners area that combines two types of laser engraving with two different laser machines that provide customers with superior quality, personalized products. Third Axis Engraving, LLC is proud to offer a wide range of options for personalizing glass, crystal, acrylic, aluminum, and laser engraving for awards and plaques, birthday gifts and even memorabilia. Prior to COVID-19, Bonnie had a thriving Main Street busines

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