

Sage Valley Pottery
Jessi Penrod discovered a passion for pottery during college and honed her skills post-graduation at Hanselmann Pottery in Corrales. After that studio closed, Jessi wanted to know what her options were to turn her experience into a vision for a new business.” She had an idea for her business values and goals, from product creation to the team she wanted to hire and the community she wanted to serve, but didn’t have the experience of running a start-up. “I had the creative par


Sandia Sunrise Therapy, LLC
Sandia Sunrise Therapy LLC provides outpatient orthopedic and outpatient developmental pediatric services. Their physical therapist specializes in pediatric pelvic-floor treatment, aquatic therapy, provides services to the orthopedic population, is a CureDuchenne certified therapist, and is Board-Certified Clinical Specialist in Pediatric Physical Therapy. Their occupational therapists specialize in regulation and sensory processing, trauma-informed care, and aquatic therapy.


The Santa Fe Sewing Studio
Susan has been creating fleece hats and accessories for many years. Originally from the San Francisco Bay Area, she and her family now call Santa Fe home. Susan was four years old when she began to sew, and at the age of 19 received her AAS degree in Fashion Design from FIT (Fashion Institute of Technology, State University of New York). She went on to work on Seventh Ave in the garment district for several years as a designer and pattern maker. Susan started with fleece ha


Sarah Newberry Ceramics
In 2010 Sarah moved to Taos from Michigan after graduating with a degree in fine arts and an appreciation of the open skies of New Mexico. She began an artist-in-residence position at Taos Clay. This residency gave her the opportunity to explore her artistic direction in clay. Now Sarah lives and works in Taos, NM as a full-time studio potter. In October 2015, she began a prestigious residency program with New York Artists Collaboration Gallery. Sarah contacted WESST-Santa Fe


Seré Consulting
When Rosario Rubio was opening her business in 2022, she reached out to WESST to find support and resources. Rosy is a native of New Mexico and the daughter of immigrant parents from Ojinaga, Chihuahua, Mexico. After spending the better part of the past four decades in the non-profit sector focused on development disabilities, she established her consulting business, Seré Consulting, LLC. Rosy has specialty training in topics like Effective Communications: DISC and Purposes


Showtime Auto Detail
Showtime is an auto detailing shop that provides a complete service car wash to produce a show-quality cleanliness and polish. Detailing can be performed on a vehicle’s exterior and/or interior. Showtime Auto Detail likes to think of themselves as the “Rebels of Detailing.” Why? Because they aren’t afraid of the work; they like challenges and do things outside of the norm. They take pride in their work and give EVERY project 110%. Pablo and Cristol faced many challenges in st


Studio One Six
Brittney was experiencing great success as a stylist but knew she wanted to grow her business. She was generating a high volume of sales while only operating out of one chair. The opportunity to become an entrepreneur was presented and Brittney knew that was her chance to capitalize on fulfilling her dream of being a business owner. Brittney was ready to move forward but knew she needed funding to get things started. Brittney had a strong foundation of operating her individua


Shadowlands Design
Meet Leah Siegel of Shadowlands Design. Leah makes limited-edition fine art wearables and functional items that transform the ordinary. Inspired by the dramatic landscapes of the Southwest, Shadowlands Design’s products feature bold abstract digital designs and contemporary comfort. The scarves, home décor and lifestyle accessories are always collectible and make perfect gifts. The limited-edition line includes silk scarves/wall hangings, throw pillows and works on paper. Eac

