Southwest Makeup Institute
Noel Dalton began her freelance makeup artistry business, The Vanity Makeup Studio, in 2009. Southwest Makeup Institute was founded in the Spring of 2019. Southwest Makeup Institute (SWMUI) is New Mexico’s and the SW region’s first 200-hour makeup artist certification course. They offer students the opportunity to become fully immersed in the makeup industry through a shadowing program; a one-of-a-kind partnership program with other working makeup artists and industry profe
Superior Casting Services (SCS)
Mayte and her husband, Jacinto, worked steadfastly from their garage for two years to create Superior Casting Services (SCS) – a business that proudly provides top quality jewelry castings. SCS is considered a “go-to” service for casting and creating one-of-a-kind and multi-unit pieces. Offering expertise learned from 16+ years of hands-on, custom manufacturing in precious and non-precious metals. WESST first met Mayte Cardenas in November of 2014 at the Santa Fe Business I
Sweet Bella's Nutrition
When Carmen Coss started her small business, one of the biggest obstacles she faced was getting noticed in the community and promoting her business. “I didn’t know where to start,” Carmen says. After learning about WESST through her local bank, she found the support she needed and in the language she understood — Spanish. With the support she’s since received from WESST, Carmen’s business has expanded and so has her connection to community. “When my local bank couldn’t appr
Tesoro Integrated Health Center
Patricia McClure-Reedy has been a busy woman for the past nine years. Tesoro Integrative Health Center is the third business she’s opened since 2003 when she started selling her Wild Child Creations tie-dyed clothing line at the Artist’s and Farmer’s Market in downtown Las Cruces on Saturday mornings. She continued teaching full time while trying to build her business. Two years later, Patricia became a WESST client in hopes of increasing her sales so she could quit her teach
Third Axis Engraving, LLC
Third Axis Engraving, LLC is the only business in the Four Corners area that combines two types of laser engraving with two different laser machines that provide customers with superior quality, personalized products. Third Axis Engraving, LLC is proud to offer a wide range of options for personalizing glass, crystal, acrylic, aluminum, and laser engraving for awards and plaques, birthday gifts and even memorabilia. Prior to COVID-19, Bonnie had a thriving Main Street busines
Tierra del Alma
In August 2021, Melissa, a former schoolteacher, became the owner of Tierra del Alma, a ranch providing lodging, Equus coaching, workshops, and clinics, in Hondo, NM. She originally considered starting her business in California but moved back to Hondo for family. This change in plans took courage and a dedicated support system, as her original plans had to adapt to a different landscape, both physically and professionally. Her love of horses and the lessons she learned fro
Tiffany Burke Events, LLC
Tiffany Burke Events is a family-based business serving clients since 2017. They are a full-service design and partial planning team for any event in the Albuquerque area. From weddings and elopements to parties and corporate events, Tiffany’s team is prepared to help you elevate your event’s experience. Their full-service production capabilities include floral design, event design, rentals, dessert bars, sweetheart tables, and more. They are obsessed with themes and focused
Tokay Bead Art
Juanita Finger is a talented artist-entrepreneur who hopes to one day have the craft of bead weaving recognized as a legitimate art form. She came to WESST in 2010 seeking assistance with marketing, website development, and sales techniques to help her grow her startup bead weaving business, Tokay Beaded Art. Through a series of phone discussions between Ms. Finger and WESST consultants in Roswell and Santa Fe, WESST provided ideas and resources to help Ms. Finger increase na