

RoofCARE
RoofCARE is a New Mexico-based roofing contractor specializing in alternatives to roof replacement and preventing roof failure. The company’s initial management team consisted of three partners, two with extensive experience in roofing and a third with extensive financial experience. Shortly after starting the business, RoofCARE approached the WESST Business Incubator with their business plan, a great management team and a proprietary technology which extends a roof’s useful


Roots Salon
Sara’s desire to become an entrepreneur was realized shortly after her return to New Mexico. As an 11-year veteran stylist, most of her experience comes from her employment at two high-end salons in New York City. Sara spent 6 years at Ouidad, an upscale Manhattan salon specializing in curly hair. She then moved on to Fleischman A Men’s Salon in lower Manhattan and spent 3 years perfecting her skills by servicing the high-end styling needs of her Wall Street clientele. Up


Ruby Love Fine Art
Ruby Love creates original and unique multimedia paintings as well as handmade jewelry. Originally from California, she now resides in Santa Fe, New Mexico where she paints professionally. Ruby’s artistic talent is finely honed and multigenerational. Acrylic paint is her preferred medium, yet she enjoys using a wide array of mediums and often incorporates collage elements into her work. She welcomes commissions and large works of art. The first thing Ruby did in 2018 when she


Runway Hair Studio
Runway Hair Studio is an Aveda hair salon that provides a variety of services including haircuts, barber cuts, steam towel shaves, styling, coloring, Pamasana Scalp treatments, Botanical Conditioning treatments, makeup touch ups, scalp, neck, shoulder and hand massages, and waxing. The salon also sells a large variety of Aveda products. There were a few things that motivated Natalie and Michael to become entrepreneurs. They wanted to provide a Salon with an atmosphere where c


Sage Valley Pottery
Jessi Penrod discovered a passion for pottery during college and honed her skills post-graduation at Hanselmann Pottery in Corrales. After that studio closed, Jessi wanted to know what her options were to turn her experience into a vision for a new business.” She had an idea for her business values and goals, from product creation to the team she wanted to hire and the community she wanted to serve, but didn’t have the experience of running a start-up. “I had the creative par


Sandia Sunrise Therapy, LLC
Sandia Sunrise Therapy LLC provides outpatient orthopedic and outpatient developmental pediatric services. Their physical therapist specializes in pediatric pelvic-floor treatment, aquatic therapy, provides services to the orthopedic population, is a CureDuchenne certified therapist, and is Board-Certified Clinical Specialist in Pediatric Physical Therapy. Their occupational therapists specialize in regulation and sensory processing, trauma-informed care, and aquatic therapy.


The Santa Fe Sewing Studio
Susan has been creating fleece hats and accessories for many years. Originally from the San Francisco Bay Area, she and her family now call Santa Fe home. Susan was four years old when she began to sew, and at the age of 19 received her AAS degree in Fashion Design from FIT (Fashion Institute of Technology, State University of New York). She went on to work on Seventh Ave in the garment district for several years as a designer and pattern maker. Susan started with fleece ha


Sarah Newberry Ceramics
In 2010 Sarah moved to Taos from Michigan after graduating with a degree in fine arts and an appreciation of the open skies of New Mexico. She began an artist-in-residence position at Taos Clay. This residency gave her the opportunity to explore her artistic direction in clay. Now Sarah lives and works in Taos, NM as a full-time studio potter. In October 2015, she began a prestigious residency program with New York Artists Collaboration Gallery. Sarah contacted WESST-Santa Fe

