STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Kesha’s Space LLC & Brown Sugar

Kesha’s Space LLC & Brown Sugar are owned and operated by Army Veteran Kesha Janaan Jaramillo. Kesha’s Space LLC offers a revolutionary approach to skin, body, and hair care through her brand “Brown Sugar”. In addition, Kesha’s Space is a hub for entrepreneurs in need of social media marketing and web design services. Her products and services are available nationwide through her online platforms. After completing her service with the Army in 2017, Kesha set out on her journe

HEALTH, WELLNESS, & BEAUTY

Kosh Solutions

Kosh Solutions was founded as a home-based business in 2005 by Koert Council and Joshua Fristoe to provide quality computer and IT consulting service to an under-served market in Las Cruces, New Mexico. After six months of providing IT support on an hourly basis, Kosh moved out of their living room and into a Las Cruces commercial building. During this same period, Kosh principals achieved Certified Systems Engineering status with Microsoft Networks. During the ensuing two ye

PROFESSIONAL SERVICES

Leyva's Dog Training

Amy Levya is a stay-at-home mom and entrepreneur. When she was looking for an appropriate location for her mobile and training business for dogs, Amy needed to find a location and option that worked for both her business and her family. She loves working with dogs and wanted to keep her business small-scale to ensure she was prioritizing being a stay-at-home mom to her two small children. In August 2024, she learned about WESST through the Los Alamos Chamber of Commerce while

PROFESSIONAL SERVICES

Libélula Financial

Brenda partnered with her husband to start J&B Gardens, a family-owned landscaping business. She began taking care of their bookkeeping needs while continuing to work with another contractor as a full-time office manager. Brenda then decided to open her own business: Libelula Financial, a bookkeeping service that assists businesses with acquiring the permits and applications needed to become registered businesses. She focuses on working closely with the Spanish-speaking commu

PROFESSIONAL SERVICES

Little Sprouts Childcare and Learning Center

Little Sprouts Child Care and Learning Center is a family child care provider in Roswell, NM. The home-based daycare service provides care to children from infancy through 12 years old. When Sonia couldn’t find dependable childcare, she decided to be a stay-at-home mom to homeschool her own children. After eleven years of experience homeschooling her children, she decided to investigate how to launch a daycare business. Because she herself had been on federal assistance, she

CHILDCARE, EDUCATION, & OUTREACH

18 1921 22