

Paleteria La Reyna Michoacana
Silvia Terrazas first heard about WESST through word of mouth back in 1999. She was getting ready to open her first business, a Spanish-language video rental store. In 2000, Silvia received a $1,500 loan from WESST for her grand opening. Fast forward 25 years, and Silvia has continued to work with WESST and is now preparing for her second grand opening of her food truck. After receiving her initial loan, Silvia continued attending WESST workshops, learning how to write a bu


Paleteria Michoacana El Paraiso
Veronica Machorro and Simon Luna, husband and wife, own Paleteria Michoacana El Paraíso. They sell paletas (popsicles) in a wide range of delicious flavors, from light and fruity to creamy with a bit of spice. They also sell sandwiches, fruits and desserts. Veronica and Simon used to work for Simon’s brother who owns a dulceria. They noticed that many people came there to buy their ingredients to make paletas. Veronica and Simon have always wanted to own their own business, s


Paris Bridal
Paris Bridal sells wedding attire and accessories, plus fashion attire for events such as Quinceañeras, proms, and homecoming. They also offer design services and decorations for special events and provide special orders for any occasion. Sanjuana Arreola was raised by her mother, a seamstress, in a small community in Mexico. Her mother’s dedication, talent and artistry excited Sanjuana. She remembers rummaging through her mother’s sewing boxes, fabrics and projects. All of i


Peaceful Pet Sitters, LLC
Peaceful Pet Sitters LLC is a well-managed, pet caring business. With all employees bonded and insured, they are the only company in New Mexico using communication technology that offers GPS tracking during each visit, including real-time email updates upon arrival and departure. Each Pet Care Associate is screened to ensure that special requests are completed. Peaceful Pet Sitters is not just a dog and cat service. They have taken care of turtles, chickens, ducks, horses and


Peter Piper Pizza Franchise
Daniel Sedillo had been working at Peter Piper Pizza store in Roswell, NM since he was sixteen years old. He had managed the store for five years. After all the hard years of learning, Daniel was given an opportunity of a lifetime. The owner of the franchise wanted to sell the Roswell, New Mexico location and extended the invitation to Daniel to buy and own the store outright. Financing was the most difficult part of the acquisition. After numerous attempts with different ban


PHREE Project
The PHREE Project (People Helping Reach Everyone Everyday) offers community-based outreach programs that focus on bringing communities together through positive events. The PHREE Project has been promoting outreach in communities since 2014 and partners with various organizations to help make a difference and bring hope to underserved and impoverished areas. PHREE partners with both faith-based and other community service providers to assist those in need. Examples of how the


Pi Luna Press LLC
Pi Luna used to live a double life. By day she worked as a math tutor at the Santa Fe Community College. This job eventually grew into a teaching position. By night, she was an artist. Her two worlds couldn’t be more different, and she longed for a way to integrate them. After graduating from Goddard College with a master’s degree in fine art, she had hefty student loans. She needed to work longer hours as a math teacher to make ends meet. She was too busy teaching to create


Pioche Food Group
Pioche Food Group is a Native-owned and operated small food service business in Farmington, NM. Justin Pioche is an Ashihii Dine’ born for the Bit’ahnii people and he owns Pioche Food Group in partnership with his sister Tia Pioche. At an early age, his first experience of amazing food came from his grandmother Lorene. With a simple piece of hot frybread and pea soup made from fresh produce planted in her garden, he was hooked. During his senior year in high school, he plac

