STORIES OF IMPACT

At WESST, we believe the heart of our mission is best told through the journeys of the entrepreneurs we serve. In our Client Stories section, you’ll find inspiring accounts of New Mexican business owners—at every stage of their ventures—who have been transformed through WESST’s consulting, training, lending, and incubation support. These stories highlight how we partner with clients to turn ideas into thriving, sustainable businesses, showing the real impact of guidance, financial tools, and persistence.

From wellness centers, retail brands, and service businesses to manufacturing and tech enterprises, each narrative underscores how tailored resources, mentorship, and belief in their vision helped these founders overcome obstacles, build confidence, and grow with purpose.

Jefferson Enterprises

Carolyn learned about WESST after attending a community event in Roswell. She was interested in having a food truck and came to WESST in September 2022. Carolyn wanted to learn more about the food truck business and how to test her idea for the market in Roswell. “I was relatively new to the area and needed to know how to start,” says Carolyn. She was working hard but had limited resources to launch a food business on the scale she was imagining. “I did not know how to write

PROFESSIONAL SERVICES

Kamala Easton

Kamala Easton is an intriguing woman and a motivated entrepreneur. Kamala’s niche is her embodiment of a spiritual and passionate black woman who embraces and shares her extensive experience via the written and spoken word. She has worked with and learned from some of the most renowned spiritual teachers in India. She has combined her conventional yet alternative medical education and hands-on expertise as an Intuitive. She has developed a means to communicate with and help t

HEALTH, WELLNESS, & BEAUTY

Kelly Eaves Farmers Insurance Agency

Kelly Eaves is the owner of the Aztec, New Mexico Farmers Insurance Agency. Beginning her career in the insurance industry right out of high school in 1989, Kelly has a people-oriented, passionate heart for the insurance business and her customers. Kelly loves the opportunity to get to know people and understand their unique life situations. This allows her to be able to talk about how insurance can provide her clients with peace of mind — whether protection against a potenti

PROFESSIONAL SERVICES

Kesha’s Space LLC & Brown Sugar

Kesha’s Space LLC & Brown Sugar are owned and operated by Army Veteran Kesha Janaan Jaramillo. Kesha’s Space LLC offers a revolutionary approach to skin, body, and hair care through her brand “Brown Sugar”. In addition, Kesha’s Space is a hub for entrepreneurs in need of social media marketing and web design services. Her products and services are available nationwide through her online platforms. After completing her service with the Army in 2017, Kesha set out on her journe

HEALTH, WELLNESS, & BEAUTY

Kosh Solutions

Kosh Solutions was founded as a home-based business in 2005 by Koert Council and Joshua Fristoe to provide quality computer and IT consulting service to an under-served market in Las Cruces, New Mexico. After six months of providing IT support on an hourly basis, Kosh moved out of their living room and into a Las Cruces commercial building. During this same period, Kosh principals achieved Certified Systems Engineering status with Microsoft Networks. During the ensuing two ye

PROFESSIONAL SERVICES

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