

Mi Casita Home Decor
Gloria Rodriguez comes from a family of entrepreneurs. Her father was a panadero, a baker of Mexican pan dulce, for 50 years. Her mother, a caterer of Mexican delicacies, and her brother and sister-in-law continue the bakery legacy, running a tortilla factory. After a successful career in bilingual education, Gloria transitioned to pursuing her passion for artesania. She learned about WESST through a family friend and fellow WESST client, Paul Gallegos, owner of Cutbow Coffe


Mi Casita Restaurant
Noelia and Miguel Saens come from a long line of entrepreneurs. Several family members are experienced restaurateurs or have been involved in their family restaurant business. For eight years, Noelia and Miguel worked for her uncle’s full-service restaurant. They learned all they could, and when they felt they were ready, and had her uncle’s blessing, they started their own restaurant. They began researching the requirements necessary to open a restaurant, such as acquiring a


Misty Danger Blue
Misty Greer is an Artist and Etsy shop owner. She is a huntress of all things vintage and a maker of recycled art, repurposed clothing and quirky items. Misty knew she could run her own business. She also knew she needed a better understanding of business logistics like writing a business plan, getting a tax ID and having resources to start her own business. The idea of having an online shop and having the freedom to hunt for items, run a shop and not be tied down to a locati


Monet's Skin Studio
Monet’s Skin Studio is a locally owned relaxation and beauty spa, located in Albuquerque’s Nob Hill. The studio provides skin services to help clients replenish and address their skincare needs. With a mission aligned to help clients look and feel their best, they offer services including Facials, Chemical Peels, Red Light Therapy, High Frequency Therapy, Nano needling, Brows, Lashes, Waxing and more. WESST’s Rio Rancho office assisted Sara as she moved along her business jou


The Movement Temple LLC
Founded in March of 2021, The Movement Temple is a Pilates and Gyrotonic studio based in the North Valley of Albuquerque, NM. With the focus of “movement as medicine,” Amanda aims to spread the joy of proficiency of movement by equipping clients with the knowledge of greater kinesthetic awareness in every step of their daily routine. From injury rehabilitation to high-intensity training, sessions are tailored to assist clients in obtaining a stronger, leaner, and pain-free bo


Mrs. Bee's Children's Books, LLC
Diana Henson resides in the rural area of Dexter, NM, and has managed her farm for many years. She had heard of WESST through a friend and knew they provided business support. Diana had just started thinking about writing children’s books, and she reached out to WESST Roswell in August 2022. She wanted to pursue her love for writing, particularly children’s stories, and incorporate her experience of living on a farm and taking care of animals. At the time, Diana was also co


Nifty 50’s Gift Shop & Cool Classics For You
Growing up in Roswell, Melissa and Orlando loved their community and always wanted to be a big part of it. Opening their own business had been a lifelong dream. When Orlando, who is an award winning classic car restorer, saw an old building become available, their wheels started turning! With Orlando’s classic car restoration experience and Melissa’s love of the 50’s style clothing and elegance of the era, they knew it was a perfect match for a new business. The local market


Nini's Produce, Foods, and Crafts LLC
Jeannie Benally, owner of Nini’s Produce, Foods, and Crafts LLC, is a farmer living in the rural community of Fruitland, NM. Through training and consulting with our WESST Farmington WBC, she has learned how to profit from her produce by diversifying and expanding her products and actively participating in local markets. Jeannie sells traditional vegetables and crafts from her produce to sell during the off-season. Roasting and selling local pumpkin seeds has proven to be a f

