Adriana joined the WESST team in September 2021. We are happy to have her as part of the WESST family and hope you enjoy learning a little more about her. What made you want to come to work for WESST? WESST’s genuine commitment to serving their community and passion for helping New Mexicans start and grow their business. WESST is filled with amazing and knowledgeable employees who are deeply and genuinely passionate about the work they do. Their culture is supportive, unique and fosters not only their client’s growth, but also their employees’. What was…
As every small business owner knows, a large percentage of their day is spent selling something — from initially convincing their family to support their plans to start a new business and, once started, selling their business idea to a lender to obtain a loan, or selling their products and services to prospective customers, and so on. Since the typical sales pipeline involves making a large number of presentations that result in only a few sales, the small business owner’s never-ending challenge is to stay motivated when facing so much rejection.
The fourth article in our five-part series, “5 Key Steps of Home-Based Businesses: Moving from Start-up to Mainstream” is “Growing with Magic Beans.” This step keeps the doors opened, so to speak, and the cash flowing. The “magic beans” required to grow your business through increased sales are marketing, networking and building a customer base.
The third part in our five-step series on home-based businesses, Keep on Tracking, focuses on the importance of staying on top of competition, products, services, operations, and record keeping. This is where entrepreneurs really need to take a step back and view their business with an objective eye (from customers’, accountant’s, and business advisors’ points of view). In essence, this is an analysis step.
In order to compete effectively with competitors who may look better, provide more services, have a bigger marketing budget, etc., every detail should be examined in the home-based business, from image to quality of services. Things like branding, packaging or presentation, availability of product or service; and in general, good customer service (returning calls, following up, making good for any dissatisfaction, putting the customer first, etc.) should be worked out long before opening for business.
Starting a business is often like “feast or famine”. On one hand, there is the entrepreneur who has over-researched, planned, tested, borrowed, and sought out people “in the know” before making the big leap; on the other hand, there is the small business want-to-be who has done nothing but is ready to plunge just the same.
Across the country, traditional media (newspapers, magazines, television and radio) have cut resources to save money. Today’s reporters begin research online and you can help them by providing information they can access 24/7 on your website. In this article, Mary Ellen Merrigan shows you five sectors where you can start getting the word out about your business for free.
It was certainly the case nearly 50 years ago with the unintended creation of the business incubation industry. The international business incubation movement began in New York with a businessman, an empty building and an idea of mentoring young companies through their early years – the most vulnerable period of their lives. That idea has grown worldwide to over 6,000 incubators, 1400+ of which are located in the United States.