WESST BLOG

Staff Spotlight: Tom Ragan

Tom joined the WESST team in October 2021 as the Studio Manager for the Comcast Digital Media Studio. We are happy to have him as part of the WESST family and hope you enjoy learning a little more about him. What made you want to come to work for WESST? I moved to Albuquerque from NYC and came across the job listing for the Studio Manager position. I threw my name in the hat, not really knowing the connection of WESST as an organization that helps people start and grow their businesses and The Comcast…

 
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Why Small Businesses Should Take A Closer Look at SEO

In response to the severe credit meltdown and ensuing economic repercussions that have been felt across all sectors around the globe, many businesses – from large corporations to small companies – are dialing back their marketing budgets as part of their cost-cutting measures. As companies search for ways to spend their limited marketing resources more efficiently, more and more businesses are shifting their focus from traditional mass media spending to online media. Despite the weak economy, studies continue to show evidence of growth in the internet marketing industry. In uncertain times, one thing is certain: smart companies are relying more on inbound marketing strategies such as search engine optimization (SEO), pay per click advertising (PPC), and social media to save money and create revenues.

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5 Key Steps of Home-Based Businesses, Part 1: Look Before Leaping

Starting a business is often like “feast or famine”. On one hand, there is the entrepreneur who has over-researched, planned, tested, borrowed, and sought out people “in the know” before making the big leap; on the other hand, there is the small business want-to-be who has done nothing but is ready to plunge just the same.

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Public Relations Puts Your Business on the Map for Free

Across the country, traditional media (newspapers, magazines, television and radio) have cut resources to save money. Today’s reporters begin research online and you can help them by providing information they can access 24/7 on your website. In this article, Mary Ellen Merrigan shows you five sectors where you can start getting the word out about your business for free.

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How to Stand Out on LinkedIn: 12 LinkedIn Tips for Job Seekers

Whether you’re looking for a job or looking for new clients, having a presence on LinkedIn means that people who are looking for someone with your experience will be able to find you. Knowing how to leverage LinkedIn to its full extent can help you connect with people who can make an introduction that might eventually lead to work. The key, of course, is knowing how to make the right connections.

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Is Business Incubation Right for Your Business?

It was certainly the case nearly 50 years ago with the unintended creation of the business incubation industry. The international business incubation movement began in New York with a businessman, an empty building and an idea of mentoring young companies through their early years – the most vulnerable period of their lives. That idea has grown worldwide to over 6,000 incubators, 1400+ of which are located in the United States.

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