WESST BLOG
“A Place for us to Grow and Blossom”: Celebrating the WESST Atrium Mural Completion
On March 9, 2023, WESST hosted a Ribbon Cutting ceremony to celebrate the completion of a two-story, 408-square-foot mural, designed and painted by New Mexico artist and former WESST client, Jodie Herrera. The mural features the images of three WESST clients, Carmen Bolivar, Ndidiamaka Okpareke and Alyssa Begay. All four women were present at the March 9 Ribbon Cutting to share remarks about their experiences as small business owners, and what it means to them to be portrayed on this mural. Click here to read an article published by the Albuquerque Journal describing the…
How to Select the Best Business Entity for Your Business
Prior to starting a business, it is critical for the owner(s) to determine how she/he wants it to be structured (legal entity). Choices include Sole Proprietorship, General Partnership, Limited Partnership, Limited Liability Company, C-Corporation, and S-Corporation. Each entity has a set of characteristics, benefits, and limitations that should be considered thoroughly before selecting it.
Could Your Business Benefit from Using a Fulfillment Center?
Retail businesses usually have storage rooms to accommodate an increase in merchandise, but may not be prepared to grow the business by square footage (due to long-term leases, high rent costs, etc.). Home-based businesses or selling online might require additional space as well (especially if the garage and storage units are full), but cannot handle the increasing costs of rent, staff and shipping. So what is the answer for moving the merchandise (which is necessary to increase cash flow) without breaking the pocket book? The answer may lie is a simple notion of outsourcing shipping, packaging, and warehousing via fulfillment centers.
How to Manage Your Cash Flow (and Keep Your Business Afloat)
Money, or the lack of it, seems to be the main issue that constantly confronts small businesses. Whether the business is just starting or has been in business for awhile, they all need operating cash flow. Simply said, businesses need available cash to pay monthly bills, unforeseen expenses and for operations (keeping it afloat). Without cash flow, business owners could easily be out of business within a short time.
Life as a Business Owner: Love it or Leave it.
Often times, after paying taxes, struggling with employees and the bottom line, the tired business owner asks, “Is it worth it?” Undoubtedly it is or businesses would be closing left and right (aside from what the economy forces upon us). Nevertheless, business owners that can stay in business, after wrestling with direct and indirect obstacles, must really love what they are doing. In fact, that love and passion will be the driving force to keep the business afloat and the owner sane.
Have Customer Service Paradigms Shifted?
Nowadays, we live in a relaxed environment. Granted, we are higher tech (cell phones instead of party lines, lap tops instead of manual typewriters, and wide screen, HD TV instead of 12” black and white), but can we say that our lives are better? As an observer, I’m always amazed at people shopping in pajama pants, flip flops, and oversized t-shirts (those are women). In businesses, I’ve been waited on by clerks who literally looked like they had just stepped out of bed (hair scrunched up, wrinkled clothes, and far too casual for my taste). We’ve all been met with indifference, rudeness, and a lack of care for the customer. Little if no training goes into how the customer is treated or to what extent the customer is right. How many times have we asked a clerk for a size, color, or item to be told, “Everything we have is out there; if it isn’t, we don’t have it?”
Why Won’t Anybody Lend My Business Money?
It takes the perfect storm to create a successful business and even then it may be hard to get money. There are several extremely important things to have in place to successfully apply for a loan.
Redefining Business to Survive
The ever-changing economy, consistent gas price increases, natural catastrophes and other influences keep small businesses teetering on the edge. Many have to make decisions. Do we stay open, or close? Is the daily struggle worth the meager rewards? Or, can we give ourselves a makeover and beat out the competition? What can we do to survive?
Perform Your Own Marketing Checkup in Two Easy Steps
When did you last do a marketing check up? Where would you begin? Just as a doctor doing a physical checkup looks at individual symptoms, such as blood pressure, temperature, and weight, you can use a similar process to perform a marketing checkup. Take a look at your current marketing efforts and define where improvements are needed. Let’s try it.
Facebook Does it Again with Instant Personalization – Yet Another Privacy Setting Made Active by Default
“Privacy setting.” Ironically, those two words are an oxymoron when it comes to Facebook as it continues sharing more user information with third-party websites and requires us to opt out of these so-called enhanced social sharing features rather than opt in. The latest feature added to Facebook’s privacy settings is called Instant Personalization. It actually launched quietly in April of 2010, but Facebook began rolling it out the masses last week.
How to Spot, Avoid (And Deal With) Facebook Spam/Scams
Spam, scams and email phishing schemes seem to spreading like wildfire via Facebook lately. With more than 550 million users, it’s not surprising that fraudsters are targeting Facebook users. The potential payoff is huge. Since a lot of my Facebook friends have recently fallen victim, I thought it was a good time to write a blog post about how to spot some of these scams, deal with them if you’ve already been tricked, and avoid them in the future.
How to Remember Names
One of the best ways to make a personal and lasting connection with people you meet at networking meetings is to remember their name. Over the past several years, I have found that by taking the following simple steps, I have become much better at remembering people’s names:
5 Key Steps of Home-based Businesses, Part 5: Anchors Away!
During this five-part series, we looked at ways a small home-based business can make educated decisions in moving from start-up to mainstream. We’ve covered “Look Before Leaping,” “Ready, Set, Start Up,”Keep on Tracking,” and “Growing with Magic Beans.” Now, we’re ready for “Anchors Away” – taking that leap in moving the business from home to another location.