Accent Flowers

Roswell, NM

Suzie Fresquez has never shied away from hard work! Suzie originally was hired to do a job at a floral shop; however, as she worked to gain experience, she honed her skills and realized she had a real talent and a passion for floral design and the floral business.

Suzie worked for the business owners for four years. Recognizing she was more than just an employee, and it was her true calling, the owners offered their business to Suzie when it was their time to move on. They felt her loyal dedication, passion and professionalism would allow her to be successful and at the same time, it would allow her to realize her dreams and fulfill her life goals of owning her own floral shop.

“WESST is amazing! They are so dedicated in helping small businesses and help people fulfill their dreams.”

As you can imagine, moving from employee to owner, Suzie faced some inherent challenges. The shop had been open since 1981, and she worked diligently to ensure the community knew about the management transition but would not be negatively impacted. She volunteered in the community and donated products and time. The more she put herself out there, the more she was noticed, and the word spread that Accent Flowers had a new owner.

She set out to be the “go to gal” for anyone’s floral needs. She was determined to always handle her business in such a way to be known as dependable and reliable. Can you imagine a bride worrying about whether or not her flowers will make it to the wedding? With Suzie and Accent Flowers, there is never a concern.

With the knowledge that she has gained through her consultations at WESST, she is better equipped to reach her goals and the relationship has given her the encouragement needed to work smarter not harder. With the help of WEST, she better understands financial reporting, how to measure success, and make good business decisions.

When asked how Suzie felt about being an entrepreneur, a successful entrepreneur, she said that she was able to find the flexibility she was looking for to raise her family all the while being able to provide a good income for her family. Those personal benefits are the bonuses Suzie realizes while being able to provide a valuable service to her community.